Humana Opens Up Their Boardroom via Twitter
by Bill Ives
I have now written about both good and bad (see airport waiting area syndrome) transparency vs Twitter. Here is another example of good transparency. Humana recently held a meeting bringing together leaders from around the company to determine how best to shape their own social media policy. They decided to host the high points of the meeting on Twitter – essentially creating a digital archive of the minutes – that anyone in or outside of Humana could read and comment upon. They did set some basic rules on what could be revealed, a good idea. The SEC might even agree (if there is anyone left there). Here is their public statement about the move (thanks to PSFK – Twitter Building a Bigger Boardroom).
“The idea behind the Humana Social Media Chamber of Commerce is that no one organization will own “Social Media” for all of Humana. We are a large organization made up of individual departments with separate customers/demographics, individual social media needs, and budgets. We want to use the Chamber of Commerce and Electronic Commons areas that we are creating as an extension of the Web 2.0 world that we all live in today on the internet. The need to share and exchange best practices will replace the need to control.”
These guys have gotten it right. You can follow their Humana Social Media Chamber of Commerce at #hcoc.
