Upcoming FASTforward Webinar: Putting the Social in Customer Experience
by Perry Solomon
I’m looking forward to the next conversation in the FASTforward Insight Series: “Putting the “Social” in Customer Experience” on March 10th at 2 p.m. ET.
The series, which kicked off with a great discussion between Clay Shirky and Euan Semple a month ago and continues through the spring, examines how the emergence of the Social Web and the Social Enterprise is changing the way people browse and buy, search and act on content, and connect to their friends and peers. It also touches on many of the topics and themes that were discussed a few weeks ago at FASTforward’09 in Las Vegas, including the panel discussion I hosted with Jevon, Jon, Euan and Lynda, and that have been discussed here on this blog since its launch by our insightful FASTforward Blog contributors.
In the March 10th discussion, we will look at how market leaders from companies such as Best Buy and Dell are embracing social strategies and tools and embedding them in how their companies attract, retain, and engage with customers. These stories and the many others surfacing these days are fascinating and reinforce what we heard from Clay, Charlene Li and Don Tapscott at FASTforward’09 as well as what we’re thinking about and working hard on here at Microsoft.
The panelists include Gary Koelling and Steve Bendt, the founders of Blue Shirt Nation, and Richard Binhammer, aka Richard@Dell, and will be moderated by David Rogers, the executive director of the Center on Global Brand Leadership at Columbia Business School.
Find out more, check out the “takeaways” and please join us on March 10th.
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