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Archive for February, 2009

FASTforward Interview: Daniel Rasmus, Director of Business Insights, Microsoft Business Division, Microsoft

by Joshua-Michéle Ross

As Microsoft’s Director of Business Insights, Dan Rasmus spends his time considering trends that will matter in the world of work and business. Dan’s scenario planning looks not to predict the future but forecast a variety of possible futures. This diversity of possible futures allows companies to develop strategies to succeed in an uncertain world. During his keynote he shared a series of macrotrends that will likely influence business in the coming years. We sat down to discuss scenario planning and some of the key influencers Dan shared during his keynote.

BIO: Daniel W. Rasmus, director of Business Insights for the Microsoft Business Division, guides the research process that allows Microsoft to envision how people will work in the future. Mr. Rasmus analyzes trends in technology, society, education, labor, and economics to devise scenarios used by Microsoft in developing products for tomorrow’s workforce. Before joining Microsoft in 2003, Mr. Rasmus was an analyst with Forrester Research where he invented conceptual frameworks for enabling the future of work, including adaptive work spaces and intelligent content services. He attended the University of California at Santa Cruz and received a certificate in intelligent systems engineering from the University of California at Irvine.

 
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FASTforward’09 Interview: Sandy Kemsley, BPM analyst

by Joshua-Michéle Ross

Sandy discussed how search is increasingly important within the enterprise because of the silos of information that are proliferating: enterprise content may be stored in content management systems, file shares, email attachments and – with the advent of enterprise social software – internal blogs and wikis. Good enterprise search allows someone within the enterprise to locate content without knowing which system that it’s stored in.

BIO: Sandy Kemsley is an independent analyst, systems architect and blogger, specializing in business process management and Enterprise 2.0. During her career of more than 20 years, Kemsley has started and run successful product and service companies, and was FileNet’s (now IBM) Director of eBusiness Evangelism during the launch of their eProcess BPM product. Currently, she practices as a BPM analyst and architect, helping end-user organizations implement BPM, as well as being a featured speaker on BPM and its impact on business. She writes the popular “Column 2” BPM blog at www.column2.com and is a contributing author on several social media-related blogs.

 
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FASTforward’09 Interview: Jevon MacDonald, founder of Firestoker, and FASTforward contributor

by Joshua-Michéle Ross

Jevon MacDonald, a FastForward blogger and the founder of Firestoker.com, spoke with me today about the future of the Social Enterprise and how search is changing because of the shift towards social tools. Jevon talked about the need to address real business value and to look at how social concepts can be applied to existing business processes and intent.

BIO: Jevon MacDonald, based in Toronto, is the founder of firestoker.com, a software and services company which works closely with customers to create full service enterprse software deployments and strategic guidance in order to help redefine and recreate their business using social business concepts and tools. He was previously a partner of The Renewal Consulting Group where he has worked on major change projects for organizations such as The Pizza Delight Group, York University, National Public Radio, the Canadian Imperial Bank of Commerce (CIBC) and others. Previously, he acted as Vice President at Argenus, Inc., a insurance comparison and recommendation tool for the life insurance industry after he founded silverorange.com, one of North America’s leading web development and creative firms. He blogs at www.socialwrite.com.

 
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FASTforward’09: Venkat Krishnamoorthy, Head of Investment and Advisory Platform Development, Thomson Reuters

by Joshua-Michéle Ross

As head of Investment and Advisory Platform Development for Thompson Reuters, Venkat oversees, as he shares in this interview, a whole variety of ways in which search is being used to deliver meaningful content to their customers, particularly Financial Services.

BIO: Venkat Krishnamoorthy is responsible for the hosted platform development within Thomson Reuter’s Markets division which services the financial services industry. Mr. Krishnamoorthy provides strategy, vision, and implementation leadership in building world-class products and partners actively with Product Management and the Business in establishing the vision for the near- and long-term future. Combining a deep domain knowledge in portfolio analytics and financial data along with a strong technical background, he constantly is looking to deliver more innovative capabilities in Thomson Reuters products such as search, content entitlements, and analytics. Prior to this role Mr. Krishnamoorthy had over 15 years of experience managing architecture and development for financial applications at Reuters, Multex, and CIBC World Markets.

 
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Charlene Li on Social Technologies

by Bill Ives

Charlene Li led a FastForward 09 session titled Transformation Based on Social Technologies, She began with the comment that despite her title, social media is about creating relationships and not technology. Charlene offered an approach to create these desired relationships. First learn and listen then encourage dialogue, help them, innovate with them.

What I found very useful was the series of examples she provided. Here are some of the better ones that I wanted to remember, Paula Thorton was sitting next to me and checked out all the sites. She twittered many of the links so I was able to quickly obtain them.

H&R Block created a Facebook page to create dialogue, establish a relationship not to sell. They answered factual questions about taxes and then broadcasted their answer to demonstrate their expertise. Many of the questions came from younger people, one of their target populations. 

Comcast has established a Twitter feed at Twitter/comcastcares. You can DM the guy who runs the feed with questions and he responds. They also go out and look for people having problems.

Starbucks set up a community site called Mystarbuck.com. People can submit ideas and others can vote. Starbucks responds to questions on the site.

Paul Levy, the CEO at Beth Isreal Hospital in Boston has a blog and he covers about all kinds of issues at his hospital. I have been a follower of his writing for some time.

Dell put search in their forum so people can better find stuff in the usual maze that forums offer.

Techmeme does search on selective blogs, not the broad masses so you tend to get higher quality results.

Technorati will find blog posts on a topic and rank by authority. I have used Technorati for years but have not really focus on this use so I will try it.

You can aggregate Twitter feeds to look across an audience to see what is being talked about and even where. NYT Times provided an example that analyzed Twitter feeds during the Super Bowl and sorted them by a variety of comparisons like team support and ad support.

One Riot does searches and covers how hot the results are. It is search based on audience activity.

Yelp reviews on food places. I have seen them many times when I look up restaurants.  Charlene added that they also rank the profilers so you can see the source.

So I came away with a lot of useful new links. I hope these help you also. Here is the FASTforward 09 Video Interview: Charlene Li, Altimeter Group.

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