Webinar recording: Putting the “Social” in Customer Experience
by Hylton Jolliffe
Earlier this week, the FASTforward Blog hosted a great discussion on how leading companies are designing “social-ness” into their business processes and customer experiences. Moderated by David Rogers, the executive director of the Center on Global Brand Leadership at Columbia Business School, the conversation with several practitioners from Dell and Best Buy explored the particular programs and processes their respective companies have devised as well as shared their learnings and advice for other companies considering the same.
Our panelists:
- Gary Koelling and Steve Bendt – the founders of Best Buy’s Blue Shirt Nation
- Richard(atDell) Binhammer – Social Media and Corporate Reputation Management, Dell.
Click on the link below to access the full recording of the conversation – you can play it in place or download it as a podcast. (Our apologies for the audio issues during the call. You should find the sound in the recording substantially better after the good scrubbing we gave it.)
