The reasons for the death of Newspapers and Network TV are many. But one thing is for sure – that more and more people don’t read papers or watch Network news. The excuse given by those who work in both is mainly that they have put all the good stuff on the web for free. They go on to lament the fact that the public are losing their connection to Quality news.

I think that this is self serving rubbish that is simply not born out by the facts. Are the newspapers and is Network TV really the quality source of journalism that they all claim?

When I saw this chart the other day – my little grey cells began to fire big time. What might it mean that NPR’s audience may have increased by nearly 100% over the last 10 years and newspapers decreased by 11.4% and network news by 28%? These are staggering differences and surely demand an explanation?

Here is my hypothesis. It is my observation that most papers and most of the Network News organizations have given up offering context and have made News into a disconnected stream of soundbites and headlines. NPR’s rise has been driven by a focus on providing people with the context and the deep understanding of what is going on.

• For all the claims for investigative journalism and getting to the truth and the bottom of things, Network TV and most papers follow the adage “If it bleeds – it leads” Loud disconnected headlines. Almost no seeking for a context. Almost never asking why or what is really going on. In fact they have made the news more and more confusing by not offering up the bigger picture.

• Generally the papers and the TV networks got the two biggest stories of our time wrong! They generally bought the whole deal about going to war. They generally missed warning signs of the financial disaster that has unfolded. Most still have nothing helpful to say about both today. Most still offer only today’s headlines. Most still confuse the people even more.

• NPR and other Public radio Producers (WBEZ, WBUR etc) and PBS (Newshour, Frontline. Bill Moyers, Charlie Rose etc.) on the other hand have made a conscious effort to help us understand what is going on. Planet Money has become THE Show on the financial crisis with over a million downloads of its podcasts a week. Margaret Warner is becoming an expert in her own right on the complexities of Afghanistan. It was a special moment to see the regard that Ambassador Holbrooke and General Petraeus gave her last week. She knows as much as any westerner can about what is going on there.

I think that it is this POV – to find the context – that has pulled NPR and Pub Radio away from the herd. I think that there is a hunger in America to understand and that Public Radio and TV are on track to meet that hunger.

Yes the web is important – NPR’s podcasts reach a new un-served audience that is 15 years younger than the radio. Yes most of PBS news is now online and free. But many papers and the networks have most of their news content online too.

In complex times CONTEXT is surely what has made the difference?

Now I see even more exciting moves as CPB realizes that if the resources of Public Radio and TV News and Opinion are aggregated and made even easier to obtain that the lead in audience will widen further. This is now being worked on.

In 2010 Pub Media will go beyond offering context as content but will find the best ways of aggregating this and making it very easy to access and to participate with.

As they get closer to being able to do this I think that the economics will come.

In the next post in this short series, I will talk about the last leg of this stool – the participation aspect of the work. I will look at how the voice of the citizen can be brought in and how Pub Media is planning to transcend news itself and help citizens return to the great tradition of America – of citizens solving their own problems locally.