I am a relative newbie in the Enterprise 2.0 world, having joined Helpstream early this year as their CMO. But I have been in Silicon Valley for coming on 20 years now and have seen many debates around ROI over the years.

I spent quite a few years in the unified communications space. The discussion on the ROI of E 2.0 resembles in many ways the discussion in that world that has been going on for some time. .

A common thread I have seen in many of the E 2.0 ROI blogs over the last several weeks and months by Hinchcliffe, Howlett and others, is the need for E 2.0 vendors to focus on a specific business problem if possible. At Helpstream we focus entirely on customer service for example and have done a study on the ROI of our solution with our customers to address just this issue.

I look forward to following the discussion and sharing any thoughts that might be relevant.