inicio mail me! sindicaci;ón

Who’s in Charge of Social Network Information?

by Joe McKendrick

Industry research group AIIM just released the results of a study that warned that “a third of organizations have no policy to deal with legal discovery and 40% might need to search back-up tapes to find emails that could be relevant to litigation.”

The new 2009 AIIM survey found that 84% would have no way to justify why emails of a certain age or type had been deleted.

“In AIIM’s view, most organizations are only just waking up to the fact that among the deluge of day-to-day emails, are some that constitute important business records. These emails need to be recorded and retained as such.”

The reason I bring this up here is that there is no difference between email communications and social-network communications, covering blogs, wikis and other postings. It’s all electronic communications posted on behalf of organizations to conduct organizational business. Social network interactions are business records, too.

The question is, how soon before legal departments start getting the jitters over electronic communications beyond email?

There are also the accompanying management issues that also go with the storage and retrievability of electronic communications. Someone has to be in charge of discovering, storing and archiving these communications. Hardware needs to be made available, and managed.

The AIIM study observes that more than half of the respondents lack confidence “that emails related to documenting commitments and obligations made by staff are recorded, complete and recoverable… Only 19% have the facility to move important emails into a document or records management system, or a dedicated email management system.”

This, of course, is a nod to the study’s underwriters, but the findings also give pause to companies with intense and pervasive social networking activities. Can they retrieve discussions and communications from six, 12 , 24 months ago? What if important communications took place on an outside service such as Twitter?

Who’s in charge of all this information? And do they have the resources to manage, store, and archive it?

Share and Enjoy:
  • E-mail this story to a friend!
  • Print this article!
  • TwitThis
  • del.icio.us
  • Facebook
  • Reddit
  • Digg
  • Google
  • StumbleUpon
  • SphereIt


3 Comments »

Dan KeldsenMay 13th, 2009 at 6:34 pm

Exactly – let's bump e-mail management up a notch to content management, or information management, or just plain business management.

Think of it all as warehouse inventory. Either it's worth something, or it's not – what is your process for storing, finding, destroying, sharing, etc.? Apply to all content types, and you're golden.

It's the scale of e-mail (or IM, twitter, etc.) that throws people off into thinking it's something new.

Matt MorganMay 13th, 2009 at 8:55 pm

This is precisely the issue confounding the US government right now. The Department of Defense is losing it's collective mind over "official" communication in Social Media viewed against it's legal obligation to archive data. How do you do that when you don't own the medium being used to communicate? This is compounded by the terms of use agreements on the various sites, where the only remedy is a separately negotiated TOU for each and every tool… [impossible in the long run.]

So it's not the scale that's in question. The warehouse inventory model doesn't apply because the model has changed. If you use someone else's warehouse, they own the data and detemine for themselves if it's worth storing, finding, destroying, sharing, etc. And in the case of the USG (and many federally regulated businesses) it just doesn't appear to be legal to allow others to manage your official communications that are otherwise subject to discovery.

walkerMay 14th, 2009 at 1:48 pm

Interesting post… When it comes to Social Networking activity, seems these technologies do contain a recoverable thread. When I go to my Facebook page, I see my activity. On Twitter, I can record my posts. Now, the time line on how long these social networks store this is the bigger question, and one that you pose well.

» Subscribe to the RSS feed for these comments

Your comment

Want an image to appear near your comment? Go to gravatar.com

HTML-Tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Additional comments powered by BackType