Recording of today’s conversation with Vivian Schiller of NPR and Scott Anthony of Innosight
by Hylton Jolliffe
This morning the FASTforward Blog hosted a great discussion between Vivian Schiller, the CEO and president of NPR, and Scott Anthony, the president of Innosight and author of the forthcoming book: The Silver Lining: An Innovation Playbook for Uncertain Times.
Moderated by Renee Hopkins Callahan and sponsored by Microsoft, the discussion touched on topics ranging from:
- the challenges of today’s news business, NPR’s particular “business” and its need to “be its own disruptor”
- the “misalignment” of business models with real value in some of today’s media companies
- the role of technology in enhancing the user experience
- the importance of good editors and harnessing the collective intelligence of informed human beings
- framing disruption as not just a threat, but also as an opportunity
- the viability of charging for content and other forms of monetizing content
- the need to experiment *and* be willing to fail often
- the importance of innovation even, sometimes, in the absence of a clear business model
Click on the link below to access the full recording of the conversation – you can play it in place or download it as a podcast. And stay tuned to this space in the coming days for a trancript of the discussion as well as a highlights piece we’ll be publishing.
