We’ve created a highlights doc of the discussion we hosted here last week between Vivian Schiller, the CEO and president of NPR, and Scott D. Anthony, the president of Innosight and author of the forthcoming book: The Silver Lining: An Innovation Playbook for Uncertain Times. Recording of the conversation, entitled “Innovating through the Storm: Insights on the Disruption in the Media Industry” and sponsored by Microsoft, is available here.

Vivian, on the importance of disrupting oneself:
“It’s critical that we think about… becoming our own disruptors.”

Scott, as a follow-up:
“The time when it’s easiest to master disruption is the time when sometimes you feel like you don’t need to do it because your core business is doing pretty well.”

Scott, on value:
“When you think about business models it’s important to unpack it and say, ‘What are you doing that’s going to create value? What are you doing that will allow you to deliver value? And how are you going to make sure you capture that value?’”

Vivian, on freeing up their content:
“We want people – we want our users and listeners to look at it and create – to look into our archive, look at our content and figure out other ways to display and to distribute our material so that it reaches the most number of people.”

Scott, on search:
“A good editor is really critical in guiding me somewhere and sometimes I don’t even know what I’m searching for; I need to have some discovery. And again, these two other jobs related to search—the guiding and the discovery—are places where I think today’s solutions still don’t address those areas particularly well.

Scott, on quality:
“[Companies] really have to recognize that quality is a relative term and convenience and simplicity are oftenpen overlooked innovation levers that people can pull to grow businesses and to create new profit streams.”

Vivian, on the need to experiment:
“[You need] to accept going in that you will try something and many of your experiments will fail and that that’s okay… The “stop doing” is very tough for many traditional media organizations and if there is a “stop doing” there is sometimes a reluctance to try again.

Vivian, on audience interaction:
“Our very powerful, engaged, smart, savvy audience is a huge potential for us in terms of the kind of value they create and you will see more and more of that from us in terms of our interaction with our audience. “

Scott, on opportunity:
“There really is a lot of collective wisdom that still isn’t captured. And if you can find ways as a media organization to help facilitate or tap into that collective wisdom and bring some order to it, it’s an area that still is not completely tapped.”

To download the full doc, click here.