GE’s Jack Welch, Tweeter
by Joe McKendrick
Jack Welch, former GE chairman and the leading role model for best practices in the corporate world, says he and Suzy Welch are tweeting:
“Over the past few months, we’ve come to love Twitter. We’re not saying it’s going to transform humanity—as some of its proponents will tell you—but we certainly get its incipient power. Indeed, if Twitter continues to expand at its current rate, it may well become a high-value way for companies to help brand themselves and microtarget consumer groups, as well as another tool for managers to interact with their people, and vice versa.”
It all began when Suzy Welch began tweeting to promote her book, resulting in interviews and getting the word out about book signings. Jack Welch tried it out of curiosity, and found it to be a great way to communicate and debate.
The practice became addictive. “We tweet because we can’t stop ourselves.”
By the way, Jack Welch’s address is at @jack_welch on Twitter.
