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Social Media and Politics – From Obama to Iran and Onward…

by Rob Paterson

What is democracy? Is it just a vote every 4 years? Is that all the citizen has?

Who ensures that even that limited moment of choice and opinion is secure and trustworthy. How are the votes counted? Who ensures that the people have even voted? You don’t have to be living in Iran to wonder about that!

How does a candidate get chosen? In the west it depends on a party and immense sums of money. In other places, the regime makes the call. It is all but impossible to become powerful without having made a deal with the in group whether this is in Iran and the Mullahs or anywhere.

What might democracy become in the age of Social Media?

Could President Obama have gathered the financial and voter support in his campaign without it? I think that it would have been unlikely. Are most politicians responding to what happened in that election?

I don’t think so. For I think that they miss the point.

The tools of social media are just that. Tools!

The point is that to engage the people you have to have a cause that strikes to their heart. Obama had that.

What the tools do is to make a real cause too powerful for the status quo to push under the rug.

In Iran, people are risking and losing their lives  for change. In the before Social Media times such as at Tianemen Square, the regime can and did utterly squash dissent. I don’t think that this is possible today if the cause is well enough supported. Yes, the regime can set up a massacre that may stop the demonstrations. But the legitimacy of the regime will be ended. Their only chance then will be to become a North Korea or an Burma – a true pariah. The story will not end there.

The tools and the supporting global community are enabling the story to be told. The world is a witness.

There is also another aspect that I see. Our response to the traditional media is usually helplessness and then numbness. We see terrible events but we can do nothing but feel bad. Traditional media is so one way and so passive.

But people outside of Iran not only know what is going on but many are actively engaged in helping or in providing emotional support. This was even true for the Obama campaign. Millions of non Americans became personally engaged in the election in a way not possible by simply reading the paper or watching TV.

The Obama campaign – but regretfully not the Obama administration – and the Iranian push-back – will surely be seen in retrospect as a Tipping Point in the evolution of democracy. What will happen, I cannot know yet.

But the regimes everywhere will have to take note. There is a line of self interest and oppression that cannot be crossed. For if it is, the “Sleeper will awake”.

The voice of the people is no longer restricted to the ballot box. No longer subject to the control of the ballot box. No longer subject to the needs of party affiliation or millions of campaign dollars.

I don’t know how this will play out but it sure sounds more democratic to me.

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4 Comments »

charlesfrithJune 18th, 2009 at 10:59 am

It does fill me with hope. Someone pointed out today that I wrote the revolution will not be televised but twittered. Intellectually I've been on fire since realising the scope of socialized media. Transparency is a double edged sword but my God it's worth the erosion of privacy if whole countries get the chances we've been lucky enough to benefit from.

Next stop social media and the obsession with growth, wealth acquisition and the badges of modernity, while frequently being morally, spiritually and intellectually very poor.

CStinemanJune 18th, 2009 at 8:12 pm

Absolutely agree. Even for those starting to jump into social media, developing the heart and soul with use of the tools is what they are missing.

Jon HusbandJune 19th, 2009 at 4:34 am

Traditional dynamics of hierarchy are being forced to change by the widespread availability and employ of easy-to-use social media.

DavidJune 19th, 2009 at 12:08 pm

Very interesting to think about how social media changes democracy and voting outcomes. Here's another good read on social media and the Iran election. People are empowered to share their voice. They can no longer be silenced.

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