Adoption – Only a respected Peer can move the reluctant – Dan Schorr NPR a Twitter Coach
by Rob Paterson
Dan Schorr seems an unlikely Social Media coach. But following the laws of adoption he is ideal.
He is influential
He is connected
He is a peer of the reluctant
All people really need to know is that this is OK and useful. Only people in your organization like Dan can help
So at NPR, where it is vital that most people adopt – what do the folks do – they tell the story of Dan the Coach.
Before this, Andy Carvin got Dan and Scott Simon on air to try this. Scott is also very influential and is younger than Dan dut he is not a kid.
Andy, the NPR Social Media Guy, is being very shrewd and clever – What is your plan?
