Adoption – Follow the Leader – Westjet
by Rob Paterson
In Canada, our Southwest is Westjet. Here is how Westjet plan to use Twitter. I think that this is a first in Canada and others will be forced to follow. The beginnings of a a Tribe!
Twitter account will give guests access to great deals CALGARY, June 26 /CNW/ - WestJet today announced the introduction of a new service that leverages the power of Twitter to provide its guests with instant access to great deals. Those Twitter users who sign up to follow "WestJet" on twitter.com will be provided with seat sales, special offers and other uniquely-WestJet opportunities. This Sunday, June 28, 2009, the first of WestJet's Twitter deals will be made available to those individuals following "WestJet". "We are a young, vibrant and healthy company," said Richard Bartrem, WestJet Vice-President, Culture and Communications. "We need to employ all media possible to reach guests and prospective guests to offer them relevant information and great deals. Today's announcement is a reflection of how social media has become a staple for many of our guests and our WestJetters. The viral and word-of-mouth nature of social media is perfect for companies with great offers, great products and fun cultures like WestJet. "We are encouraging as many people as possible to sign up and follow us on Twitter.com before Sunday, June 28, so that they are in the know with the first of many wonderful deals." In addition, each day from Sunday, June 28, to Thursday, July 2, WestJet will be offering its followers on twitter.com one trip for two people anywhereWestJet flies in Canada. Visit WestJet's Twitter site at twitter.com/westjet for more details.
