Adoption – Tell a good story to help people change
by Rob Paterson
How can you get more people to use social media? The barrier is cultural not technical.
Tell good stories about people using it.
Harold Jarche pointed me to this excellent article by Peter Bregman writing for the HBR - Snip:
To start a culture change all we need to do is two simple things:
- Do dramatic story-worthy things that represent the culture we want to create. Then let other people tell stories about it.
- Find other people who do story-worthy things that represent the culture we want to create. Then tell stories about them.
How do you tell a good story? Here is the master Scott Simon with a lesson – telling a story about story telling
