by Joe McKendrick
July 3, 2009 at 4:36 pm
· Filed under 2.0 Design Thinking, Enterprise 2.0, SOA, Social Computing, andrew mcafee
When Harvard’s Andrew McAfee, the spiritual leader of the Enterprise 2.0 movement, first heard the term “Web 2.0″ back in the early part of the decade, he metaphorically rolled his eyes. After all, the much-hyped dot-com economy had just imploded, and the Y2K scare turned out to be a lot of fear-mongering.
As he recounts in his new book, Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges, his initial reaction to Web 2.0 talk was “Oh, give it a rest, would you?” He confessed that he ” wanted to spend as little time as possible investigating Web 2.0 because I was so convinced that it was nothing more than a new marketing buzzphrase invented by a vendor or member of one of the helper industries, and that it was yet another example of the tech sector’s tendency to put old wine in new bottles.”
However, exploring Wikipedia in 2005, he discovered that 2.0 was a phenomenon that had legs — and vast, untapped potential for the enterprise. McAfee states that the real opportunity behind Enterprise 2.0 isn’t the Internet, nor what the technology offers to entrepreneurs, venture capitalists, coders, or CIOs. Instead, Enterprise 2.0 holds profound promise for operational or line managers — who “have frequently been left out of IT discussions, which in my view is a serious mistake.”
The promises of Enterprise 2.0 include “significant improvements, not just incremental ones, in areas such as generating, capturing, and sharing knowledge; letting people find helpful colleagues; tapping into new sources of innovation and expertise; and harnessing the ‘wisdom of crowds,’” McAfee writes.
However, getting to Enterprise 2.0 and making it work for organizations requires high levels of commitment from management. As McAfee also points out in the book, “the benefits of Enterprise 2.0 are available to any organization. These benefits, however, are not automatic. Experience shows that it’s surprisingly difficult for people and organizations to move away from their current collaborative tools and habits and adopt new ones. Managers must involve themselves in this transition if they want it to be successful.” Many organizations, he adds, “feel that they’re currently stumbling rather than excelling” at Enterprise 2.0.”
Perhaps even the most complicated challenges — such as unraveling years of bad management decisions — could be tackled with greater collaboration, bringing all the minds of the business together.
(The first chapter Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges is available for free download here, with registration.)
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Hi Joe. The issue of getting McAfee’s book out in a timely fashion is a groundswell campaign. I wanted to alert your readers to a sort of social flashmob we’re forming to convince HBP to issue it sooner, rather than later, which may be too late to be of maximum use to enterprise management that is in need of its insights.
You can check out more about the groundswell campaign here: http://bit.ly/IkuqQ.
Thanks. Hope to catch you in San Francisco in November at the e20/sf conference.
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DariaJuly 6th, 2009 at 5:22 am |
You’re right saying that there’re a number of complicated challenges here. Looking through many E2.0 related posts and reports it looks like many organizations want to adopt E2.0, but they are not sure how to start dong it. I thought you’d be interested to take a look at Andrew Filev’s way of approaching this question: http://www.wrike.com/projectmanagement/07/03/2009/Enterprise-2-0-Conference-Report
Thanks, Susan: That’s incredible that Andrew McAfee’s book will not be released until December, and certainly runs against the grain of Enterprise 2.0 thinking — the ability to act quickly and nimbly to changing situations.
I suggest this reading too:
http://lindipendente.splinder.com/post/20912231/The+Enterprise+2.0+Revolution
Instead, Enterprise 2.0 holds profound promise for operational or line managers — who “have frequently been left out of IT discussions, which in my view is a serious mistake.”
Well, yeah … the way(s) knowledge work is carried out is being re-defined, re-designed, re-written. It’s imperative that the use of the tools be an essential part of the design and management of operations.
Social computing for knowledge work is the ideal opportunity (it’s necessary, in fact) for operational / line mgt., IT analysts and administrators, and HR professionals to get together. And that is something organizational effectiveness consultants have been stating is critical for some time now.
Building the Enterprise 2.0 Business Case, One Collaboration at a Time http://tinyurl.com/nglhju (via @Concepthubinc)
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Bra artikel från FASTforward om Enterprise 2.0 (inte så mycket buzzword faktiskt).
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MartinJuly 9th, 2009 at 4:42 am |
Hej Fredrik,
Du har inte missat min poäng, för jag gör ingen poäng kring just det 
Hur politiska företrädare kommunicerar sina idéer eller problemformuleringar (låt oss samla det under paraplyet “budskap”) kommer jag däremot att återkomma till flera gånger inför valet. Att det finns ett större inslag av motståndarinriktad retorik än i näringslivet är i grunden inget konstigt, men visst finns det anledning att utvidga den inbjudande/inkluderande dialogen. Det vet partierna om – och det ska bli intressant att se hur de tar ut det i skuggan av ledarskapsförväntningarna.
This comment was originally posted on Next Generation Internet
@Martin Det skall bli kul att se hur denna mer öppna kommunikation speglar sig i valet. Ser fram emot dina poster på ämnet. Den motståndarinriktade retoriken verkar även gälla oss medborgare tyvärr. Skrev en post från just Reboot på ämnet där kontentan var att den danska regeringen trots ett mycket bra uppsåt med dialog etc fick mycket onda ord av de som var med på seminariet, så har all respekt för viss försiktighet och att stegen tas varsamt.
This comment was originally posted on Next Generation Internet
notable
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Building the Enterprise 2.0 Business Case, One Collaboration at a Time http://tinyurl.com/ppzepz via http://www.diigo.com/~driessen #e2.0
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huangAugust 15th, 2009 at 6:54 am |
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This comment was originally posted on The Equity Kicker
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