The New GM and Social Media
by Rob Paterson
Bob Lutz – the father of the Volt and of the GM Blog and their work in Social Media will stay on – Already the GM Blog The FastLane is being presented as how GM will converse with the public. His new role – Connecting GM with the public.
Today the CEO, Fritz Henderson, had his key announcement about the future on the site as a webinar. Questions continue on the GM Twitter site @GMblogs. GM is going direct.
It’s not just company news either.
New products such as the Volt are getting regular updates from the engineers in a transparent process.
It’s quite a cultural revolution – so what is your organization doing?
