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Taylor Guitars – Response to Dave – 0 Cost brilliant Ad

by Rob Paterson

July 12, 2009 at 12:29 pm · Filed under Adoption, Advertising, Air Travel, Social Media, Social Objects

Here is a great example of how to use Social Media to advance your brand – Bob Taylor of Taylor’s Guitars – cost nothing to make – captured a moment when millions will look – very personal – lots of good advice – offering a real service.

Why can’t you do this?

http://www.youtube.com/watch?v=n12WFZq2__0

Share and Enjoy:

12 Comments »

Paula ThorntonJuly 13th, 2009 at 8:38 am

From an E2.0 perspective this is a clear leveraging of the adaptive technique of “tapping existing energy”. The problem is that most businesses are so focused on ‘day-to-day’, that they’re not looking for market opportunities that are once-in-a-moment.

As Taylor Guitars has shown, it’s not only possible to leverage energy in the marketplace, even negative energy can be successfully tapped for positive messaging.

Paula ThorntonJuly 13th, 2009 at 9:30 am

Dave also posted an update on Friday http://www.youtube.com/watch?v=T_X-Qoh__mw

ffblogJuly 12th, 2009 at 12:29 pm

New Post “Taylor Guitars – Response to Dave – 0 Cost brilliant Ad” http://bit.ly/LDt0r

This comment was originally posted on Twitter

GuitarForeverJuly 12th, 2009 at 3:03 pm

The FASTForward Blog » Taylor Guitars – Response to Dave – 0 Cost …: Here is a great example of how to use Soc.. http://u.mavrev.com/lp22

This comment was originally posted on Twitter

mytweetfollowerJuly 12th, 2009 at 3:13 pm

http://bit.ly/twi55 Taylor Guitars – Response to Dave – 0 Cost brilliant Ad http://bit.ly/HGgRb

This comment was originally posted on Twitter

Jason_KGMCJuly 12th, 2009 at 7:13 pm

RT @mytweetfollower http://bit.ly/twi55 Taylor Guitars – Response to Dave – 0 Cost brilliant Ad http://bit.ly/HGgRb

This comment was originally posted on Twitter

mfauscetteJuly 12th, 2009 at 10:42 pm

Taylor Guitars responds to Dave’s “United breaks guitars” http://tinyurl.com/nz8e4e

This comment was originally posted on Twitter

MojoballzyJuly 13th, 2009 at 2:56 am

omg guys check it ou The FASTForward Blog » Taylor Guitars – Response to Dave – 0 Cost …: .. http://bit.ly/keWPs

This comment was originally posted on Twitter

GuitarSafesJuly 13th, 2009 at 4:22 am

The FASTForward Blog » Taylor Guitars – Response to Dave – 0 Cost … http://u.mavrev.com/lp22

This comment was originally posted on Twitter

rotkapchenJuly 13th, 2009 at 8:42 am

Taylor Guitar leverages random negative energy in the market to their advantage http://twurl.nl/4pqvzj See Comments.

This comment was originally posted on Twitter

chasporterJuly 13th, 2009 at 8:45 am

Here’s how to use social media to advance your brand. Well done, Taylor Guitars http://bit.ly/9P0kB

This comment was originally posted on Twitter

Renee_InnosightJuly 13th, 2009 at 9:27 am

Taylor leverages “United Breaks Guitars” to its advantage http://twurl.nl/4pqvzj via @rotkapchen Taylor site here: http://bit.ly/giAIN #fb

This comment was originally posted on Twitter

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