Comments on: Taylor Guitars – Response to Dave – 0 Cost brilliant Ad http://www.fastforwardblog.com/2009/07/12/taylor-guitars-response-to-dave-0-cost-brilliant-ad/ Fri, 20 Nov 2009 20:29:35 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Paula Thornton http://www.fastforwardblog.com/2009/07/12/taylor-guitars-response-to-dave-0-cost-brilliant-ad/comment-page-1/#comment-232191 Paula Thornton Mon, 13 Jul 2009 14:30:34 +0000 http://www.fastforwardblog.com/?p=3176#comment-232191 Dave also posted an update on Friday http://www.youtube.com/watch?v=T_X-Qoh__mw Dave also posted an update on Friday http://www.youtube.com/watch?v=T_X-Qoh__mw

]]> By: Paula Thornton http://www.fastforwardblog.com/2009/07/12/taylor-guitars-response-to-dave-0-cost-brilliant-ad/comment-page-1/#comment-232183 Paula Thornton Mon, 13 Jul 2009 13:38:46 +0000 http://www.fastforwardblog.com/?p=3176#comment-232183 From an E2.0 perspective this is a clear leveraging of the adaptive technique of "tapping existing energy". The problem is that most businesses are so focused on 'day-to-day', that they're not looking for market opportunities that are once-in-a-moment. As Taylor Guitars has shown, it's not only possible to leverage energy in the marketplace, even negative energy can be successfully tapped for positive messaging. From an E2.0 perspective this is a clear leveraging of the adaptive technique of “tapping existing energy”. The problem is that most businesses are so focused on ‘day-to-day’, that they’re not looking for market opportunities that are once-in-a-moment.

As Taylor Guitars has shown, it’s not only possible to leverage energy in the marketplace, even negative energy can be successfully tapped for positive messaging.

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