E2.0 Blogcast: July 17, 2009
by Paula Thornton
Included in this survey of relevant Enterprise 2.0 posts are a couple of riffs off of recent pieces of mine (title links clickable).
Will Enterprise 2.0 Change Corporate Culture or Reinvent the Silos?
Poul J. Hebsgaard (@hebsgaard) takes a spin on one of my posts to recap his impressions from the recent Enterprise 2.0 conference in Boston. I particularly appreciate the facts he summarizes from an AIIM report that takes a hard look at email practices.
I look forward to his next post “about the role of organizational silos”.
For Positive Enterprise 2.0 ROI, Build IT/HR Partnership
Ethan Yarbrough (@ethany) suggests that one way to weave stronger horizontal threads through an organization would be to team up with HR. He backs up the idea with some thoughts from Mike Gotta (@MikeG514). If it weren’t for Mike’s clarifying differentiation between strategic vs. administrative HR’s, I’d have a problem with it. Such distinctions are HUGE.
Ethan says:
“Enterprise 2.0 initiatives must be fully integrated into the company’s strategic goals to succeed — they can’t be add-ons or afterthoughts”
I’d take it a step further to suggest that they have to be ubiquitous: a seamless part of the fabric of doing work.
He also talks about being included in the process. If done right, the whole thing evolves with EVERYONE involved in the process. It just has to start with the right soil and a few good seeds. Which is why it cannot be a classic ‘project’ with an end date.
Unfortunately Ethan, one of the biggest issues that I keep screaming about is that the really necessary skills in human factors and human interaction design are not anywhere to be found in either HR or Marketing (championing the real needs of employees and customers). Those are the real champions needed to head up these efforts, if you can find them (many organizations have none).
Indeed, the main reason I abandoned pursuit of an advanced degree in Organizational Design was that they were all too HR-focused and never had any true focus on Design, or any intent to fundamentally change cultures and operations to focus on the true needs of employees and customers.
Lessons From “Why Software Sucks” About Terminology
Gil Yehuda (@gyehuda) takes issue with the term adoption (which I totally agree with) by saying:
I’ll state boldly: Clients do not want to adopt Enterprise 2.0. They want to succeed with their business goals — which may tangentially include adopting Enterprise 2.0 practices and tools.
Enterprise 2.0…A Revolution of Knowledge in Three Parts
While this is from March (and I’m trying raise awareness of current posts), it was a current post that brought the three phenomenal presentations in this piece to my attention (apologies if this is ‘old’ for you). They visually tell a very compelling story about Enterprise 2.0 in very simple terms.
It’s only because of the quality and clarity of the messages that I’m willing to forgive their use of the phrase of which I dare not speak. So do me a favor, just blank out all the references to KM as you review the pieces — all references to “knowledge”, however are perfectly relevant.
Great job @frankx, @sih, @hut1315. Clearly 3 heads ARE better than one.
The Red Couch
A collection of video interviews from the recent Enterprise 2.0 Conference, includes Mike Gotta (@MikeG214), Oliver Marks (@olivermarks), Dion Hinchcliffe (@DHinchcliffe), Gregory Lloyd (@roundtrip), Steve Wylie (@swylie650), Nate Nash (@natenash203), and others.
The video quality is great and the questions help draw out some great answers from the interviewees. This is a great way to get to know some of the best voices contributing to the evolution and growth of the Enterprise 2.0 industry. Each <5min. long.














