by Bill Ives
August 4, 2009 at 7:30 pm
· Filed under Event Announcements
I recently received a copy of the Intranet Global Survey from Toby Ward, CEO of Prescient Digital Media. The headlight quote was encouraging, “Employees want to work for progressive and innovative organizations, and expect 2.0 environments from employers of choice.” The study included input from 561 organizations of all sizes from across the globe and the results reveal rapid adoption of social media on the corporate intranet in the past year.
The breakdown of specific types of social media on intranets include: 47% have wikis (10% have no plans or interest), 45% have blogs (11% have no plans or interest, 46% have discussion forums (9% have no plans or interest), 37% have RSS (12% have no plans or interest), 23% have podcasts (30% have no plans or interest), and 19% have social networking (20% with no plans or interest. I am not sure which is better the high numbers who have already adopted or the low numbers with no plans or interests. The study concluded that an organization without Intranet 2.0 tools, or plans to use them, risks being out-flanked by their competition.
Many of these initiatives have been accomplished on low budgets, 46% have spent $10,000 or less, 35% have spent between $10,000 and $100,00; and 19% have spent $100,000 or more. However, remember these numbers come from organizations of all sizes. The sample found that 61% have more than 1,000 employees; 32% have 6,000 or more employees; 39% have less than 1000 employees. So many of the large organizations have still managed to implement with a small financial investment to date.
Of those organizations that have not implemented Intranet 2.0 tools, lack of a business case (30%), executive support (33%), and IT support (31%) and internal policy concerns (27%) are the top barriers. The study adds that business cases do not need to always have hard ROI and other dollar-driven targets, but a clear need must be established.
The use of intranet 2.0 is relatively new as only 15% of the firm shave had them over 2 years and 355 have had them less than a year. The study concluded that few organizations have had these tools long enough to perfect their use or achieve critical-mass acceptance. At the same time, firms have spent relatively little time evaluating tools as almost half have spent than less that three months at this tasks.
The major uses cases for intranet 2.0 tool include: employee collaboration (77%), knowledge management (71%) employee engagement (53%), and executive communications (35%). This is useful information for those who see enterprise 2.0, in part, as a realization of the promise of knowledge management and as adding better collaboration to a firm’s capabilities. On the other end, cost control (14%) and cost savings (19%) are a low priority for most organizations in adopting intranet 2.0 capabilities.
Despite the common wisdom that executive involvement greatly aids adoption, the study found relatively little executive involvement as 57% of executives have never contributed content or have done so infrequently (less than once per month) and only 11% of organizations have executives that contribute content on a daily basis.
There is much more and you should look at the report. You can get a free summary or purchase all the details. I think the findings are very supportive of the concept of enterprise 2.0 as a reality and, at the same time. Show some of the things that need to be done to increased adoption.
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JennyAugust 10th, 2009 at 12:53 am |
It is true that learning about the intranet industry and best practices is much harder than learning from the intranet’s richer, high profile cousin the Internet. Case studies and conferences are a good source of intelligence. Another great resource is research.
With Regards,
Jenny
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ffblogAugust 4th, 2009 at 7:30 pm |
New Post “New Study Finds Social Media Becoming Mainstream on Corporate Intranet” http://bit.ly/9URQg
This comment was originally posted on Twitter
Study from @tobyward Finds #SocialMedia Becoming Mainstream on Corporate Intranet http://bit.ly/CLWpc
This comment was originally posted on Twitter
RT @BillIves: Study from @tobyward Finds #SocialMedia Becoming Mainstream on Corporate Intranet http://bit.ly/CLWpc
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AvinioAugust 5th, 2009 at 2:08 am |
New Study Finds Social Media Becoming Mainstream on Corporate Intranet http://bit.ly/PLYP1 #fb
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ephicAugust 5th, 2009 at 2:10 am |
RT @Avinio New Study Finds Social Media Becoming Mainstream on Corporate Intranet http://bit.ly/PLYP1
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Is Social Media becoming mainstream on corporate intranets Yes it is… http://is.gd/23o1o
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RT @Avinio: New Study Finds Social Media Becoming Mainstream on Corporate Intranet http://bit.ly/PLYP1 #fb #SM
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joanawAugust 5th, 2009 at 3:52 am |
RT @Avinio: New Study Finds Social Media Becoming Mainstream on Corporate Intranet http://bit.ly/PLYP1 #fb #SM (via @applemacbookpro)
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incydeAugust 5th, 2009 at 4:00 am |
New Study Finds Social Media Becoming Mainstream on Corporate Intranet http://bit.ly/146F9t
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Some interesting data points around Enterprise 2.0 adoption of social tools: lots of momentum, still many barriers http://twurl.nl/umyeul
This comment was originally posted on Twitter
RT @jeffdachis: interesting data points around Enterprise 2.0 adoption of social tools http://twurl.nl/umyeul
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New Study Finds Social Media Becoming Mainstream on Corporate Intranet: via The FASTForward Blog http://ow.ly/j8on
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New Study Finds Social Media Becoming Mainstream on Corporate Intranet http://bit.ly/lAtzV #scrm
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solvisAugust 5th, 2009 at 7:56 am |
RT @wimrampen: New Study Finds Social Media Becoming Mainstream on Corporate Intranet http://bit.ly/lAtzV #scrm
This comment was originally posted on Twitter
RT @BillIves: Study from @tobyward Finds #SocialMedia Becoming Mainstream on Corporate Intranet http://bit.ly/CLWpc
This comment was originally posted on Twitter
RT @wimrampen New Study Finds Social Media Becoming Mainstream on Corporate Intranet http://bit.ly/lAtzV
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RT @solvis: RT @wimrampen: New Study Finds Social Media Becoming Mainstream on Corporate Intranet http://bit.ly/lAtzV #scrm
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The FASTForward Blog » New Study Finds Social Media Becoming Mainstream on Corporate Intranet: Enterprise 2.0 Bl.. http://bit.ly/sbTUF
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Interessante Zahlen aus der Intranet Global Survey: Social Media wird Mainstream in Intranets http://snurl.com/ordyy #enterprise2.0
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cporcoAugust 5th, 2009 at 9:26 am |
FASTforward blogger, Bill Ives, features Prescients Intranet Global Survey http://bit.ly/CLWpc
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MiaDAugust 5th, 2009 at 10:05 am |
Liked “New Study Finds Social Media Becoming Mainstream on Corporate Intranet” http://ff.im/-6cJE9
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Corp Intranets are rapidly becoming social, good post from @BillIves http://tinyurl.com/lgt7oc
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RT @BillIves: Study Finds #SocialMedia Becoming Mainstream on Corporate Intranet http://bit.ly/CLWpc #e2.0
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bookmarked: New Study Finds Social Media Becoming Mainstream on Corporate Intranet: “Employees want t.. http://bit.ly/17clyO
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RT @Avinio: New Study Finds Social Media Becoming Mainstream on Corporate Intranet http://bit.ly/PLYP1 #fb
This comment was originally posted on Twitter
RT @BillIves Study from @tobyward Finds #SocialMedia Becoming Mainstream on Corporate Intranet http://bit.ly/CLWpc #e2conf
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dzhuAugust 5th, 2009 at 12:05 pm |
RT @BillIves: Study Finds #SocialMedia Becoming Mainstream on Corporate Intranet http://bit.ly/CLWpc #e2.0 (via @tobyward)
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New Study Finds Social Media Becoming Mainstream on Corporate Intranet. #e20 @BILLIVES – http://ow.ly/jaWG
This comment was originally posted on Twitter
RT @tobyward RT @BillIves: Study Finds #SocialMedia Becoming Mainstream on Corporate Intranet http://bit.ly/CLWpc #e2.0
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nedumaAugust 5th, 2009 at 1:17 pm |
Some interesting data points around Enterprise 2.0 adoption of social tools: lots of momentum, still many barriers http://twurl.nl/umyeul
This comment was originally posted on Twitter
RT @tobyward: RT @BillIves: Study Finds #SocialMedia Becoming Mainstream on Corporate Intranet http://bit.ly/CLWpc #e2.0
This comment was originally posted on Twitter
Social media going mainstream on corporate intranets. http://bit.ly/CLWpc
This comment was originally posted on Twitter
Wikis popular, low cost highlighted but ROI vital. RT @gyoung9751 Social media going mainstream on corporate intranets. http://bit.ly/CLWpc
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RT: @gyoung9751 Social media going mainstream on corporate intranets. http://bit.ly/CLWpc
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RT: @gyoung9751 Social media going mainstream on corporate intranets. http://bit.ly/CLWpc (via @Rhonda_Lea)
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http://bit.ly/9URQg
This comment was originally posted on Twitter
Reading: New Study Finds Social Media Becoming Mainstream on Corporate Intranet http://bit.ly/9URQg
This comment was originally posted on Twitter
Reading: New Study Finds Social Media Becoming Mainstream on Corporate Intranet http://bit.ly/9URQg
This comment was originally posted on Twitter
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FSWAugust 13th, 2009 at 5:26 pm |
New Study Finds Social Media Becoming Mainstream on Corporate Intranet
http://tinyurl.com/lgt7oc
This comment was originally posted on Twitter
RT @FSW: New Study Finds Social Media Becoming Mainstream on Corporate Intranet http://tinyurl.com/lgt7oc
This comment was originally posted on Twitter
Reading: http://bit.ly/CLWpc
This comment was originally posted on Twitter
Reading: New Study Finds Social Media Becoming Mainstream on Corporate Intranet http://bit.ly/CLWpc
This comment was originally posted on Twitter
RT @seanrnicholson: Reading: New Study Finds Social Media Becoming Mainstream on Corporate Intranet http://bit.ly/CLWpc
This comment was originally posted on Twitter
Reading: New Study Finds Social Media Becoming Mainstream on Corporate Intranet http://bit.ly/CLWpc (via @seanrnicholson)
This comment was originally posted on Twitter
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cporcoAugust 14th, 2009 at 10:59 am |
RT @carolyndouglas:New Study Finds Social Media Becoming Mainstream on Corporate Intranet http://bit.ly/CLWpc (via @seanrnicholson)
This comment was originally posted on Twitter
RT @seanrnicholson: Reading: New Study Finds Social Media Becoming Mainstream on Corporate Intranet http://bit.ly/CLWpc
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lorileaAugust 14th, 2009 at 12:15 pm |
RT @seanrnicholson: Reading: New Study Finds Social Media Becoming Mainstream on Corporate Intranet http://bit.ly/CLWpc
This comment was originally posted on Twitter
I’m talking to Dan and Carl about doing a deep dive on the Council members. I’ve done some very light surveying of a small sample of our members, but our results also do not jibe with AIIM’s. Our survey council members weighed in much more heavily from lines of business rather than IT. In fact, 64% were non-IT coming from HR, Marketing, Knowledge Management, Innovation centers, etc.
As always, good stuff, Bill.
This comment was originally posted on Portals and KM
Susan – I think this IT focus relfects a different audience mix as I noted in my post. Your council is probably more like the audience in Toby’s study. However, this is my intuition. I would be interested to know what the actual make up is. THanks fo your comment and look forward to hearing what you find. Bill
This comment was originally posted on Portals and KM
New Study Finds Social Media Becoming Mainstream on Corporate Intranet http://tinyurl.com/lgt7oc (via @seanrnicholson @FSW)
This comment was originally posted on Twitter
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karstenSeptember 21st, 2009 at 5:07 am |
this one is in German, but fits in line:
http://blog.kooptech.de/2009/08/kooptech-studie-ist-online/
This comment was originally posted on The Content Economy
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