Comments on: It’s the new business model not the web alone that will be the Holy Grail http://www.fastforwardblog.com/2009/09/02/its-the-new-business-model-not-the-web-alone-that-will-be-the-holy-grail/ Fri, 28 Oct 2011 01:28:22 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Ryan Gensel http://www.fastforwardblog.com/2009/09/02/its-the-new-business-model-not-the-web-alone-that-will-be-the-holy-grail/comment-page-1/#comment-242704 Ryan Gensel Tue, 15 Sep 2009 16:36:31 +0000 http://www.fastforwardblog.com/?p=3610#comment-242704 How can extracting the ad budget of regional companies compete with relative ease of marketing globalized enterprises? The bigger an organization is, the less customized their product is to the actual customer. Globalization implies marketing to a huge and inorganic populace of identical drones. Global advertising is the low lying fruit of Media, but provides the most revenue per hour of effort. I think we cannot accept new "efficient" business practices, until we realize we're selling the same wheel over and over, with variations of packaging that only delude a customer into thinking the product has his interest in mind. Ryan Gensel twitter.com/readysetproject ryangensel.blogspot.com How can extracting the ad budget of regional companies compete with relative ease of marketing globalized enterprises? The bigger an organization is, the less customized their product is to the actual customer. Globalization implies marketing to a huge and inorganic populace of identical drones. Global advertising is the low lying fruit of Media, but provides the most revenue per hour of effort. I think we cannot accept new “efficient” business practices, until we realize we’re selling the same wheel over and over, with variations of packaging that only delude a customer into thinking the product has his interest in mind.

Ryan Gensel

twitter.com/readysetproject
ryangensel.blogspot.com

]]> By: Paula Thornton http://www.fastforwardblog.com/2009/09/02/its-the-new-business-model-not-the-web-alone-that-will-be-the-holy-grail/comment-page-1/#comment-241722 Paula Thornton Mon, 07 Sep 2009 22:45:33 +0000 http://www.fastforwardblog.com/?p=3610#comment-241722 Rob: Just a random thought with no threads to follow. As I was reading the piece, your reference to "public service" reminded me of the yet-to-be-discovered corollaries of "public utility" models. From Wikipedia: "an organization that maintains the infrastructure for a public service" I'm not certain that radio and television (not to mention newspapers) have evaluated their models from the perspective of 'natural resources': oil, gas, water, electricity, etc. But you're closer to that field than I am to point me to related references that counter my argument : ) While there are some current overlaps, it seems as though the overlaps are on the infrastructure itself and not the natural resource that flows through the channels. Rob: Just a random thought with no threads to follow. As I was reading the piece, your reference to “public service” reminded me of the yet-to-be-discovered corollaries of “public utility” models. From Wikipedia: “an organization that maintains the infrastructure for a public service”

I’m not certain that radio and television (not to mention newspapers) have evaluated their models from the perspective of ‘natural resources’: oil, gas, water, electricity, etc.

But you’re closer to that field than I am to point me to related references that counter my argument : )

While there are some current overlaps, it seems as though the overlaps are on the infrastructure itself and not the natural resource that flows through the channels.

]]> By: Jon Husband http://www.fastforwardblog.com/2009/09/02/its-the-new-business-model-not-the-web-alone-that-will-be-the-holy-grail/comment-page-1/#comment-240712 Jon Husband Thu, 03 Sep 2009 03:18:31 +0000 http://www.fastforwardblog.com/?p=3610#comment-240712 <i>“I realized I needed to flip the expense/revenue picture upside down. Instead of thinking about how to generate more cash, I needed to figure out how to create a news operation that could exist profitably based on a reasonable expectation for local online revenue.”</i> I see this example as the advent of new business logic in response to an intractable situation, which I think precludes developing / designing the actual business model. And this, I think, is what is still often overlooked .. seeking a business model without examining deeply enough the (increasingly web-based) logic that must perforce underpin a sustainable business model. I know I am splitting hairs .. too much time on my hands, obviously ;-) “I realized I needed to flip the expense/revenue picture upside down. Instead of thinking about how to generate more cash, I needed to figure out how to create a news operation that could exist profitably based on a reasonable expectation for local online revenue.”

I see this example as the advent of new business logic in response to an intractable situation, which I think precludes developing / designing the actual business model. And this, I think, is what is still often overlooked .. seeking a business model without examining deeply enough the (increasingly web-based) logic that must perforce underpin a sustainable business model.

I know I am splitting hairs .. too much time on my hands, obviously ;-)

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