Comments on: Mr. CIO, Tear Down This Wall http://www.fastforwardblog.com/2009/10/15/mr-cio-tear-down-this-wall/ Fri, 28 Oct 2011 01:28:22 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: John Moore http://www.fastforwardblog.com/2009/10/15/mr-cio-tear-down-this-wall/comment-page-1/#comment-248929 John Moore Fri, 16 Oct 2009 02:03:38 +0000 http://www.fastforwardblog.com/?p=3903#comment-248929 Just stopping in to tell you that I appreciated the blog reference and agreed with your points. It is critical that businesses find ways to meet their customers where they are at. If your customers are on social networks, discussing your company, your competitors, your products and services, you had better be there too. I am a huge proponent of adopting Social Support Communities, in the right circumstances, as they are great ways of engaging customers in a manner that increases loyalty and reduces your operational support costs. Treat social as you would treat any communication channel. Apply sound business practices, establish strategies, execute on tactics, reap the rewards. John Just stopping in to tell you that I appreciated the blog reference and agreed with your points. It is critical that businesses find ways to meet their customers where they are at. If your customers are on social networks, discussing your company, your competitors, your products and services, you had better be there too.

I am a huge proponent of adopting Social Support Communities, in the right circumstances, as they are great ways of engaging customers in a manner that increases loyalty and reduces your operational support costs. Treat social as you would treat any communication channel. Apply sound business practices, establish strategies, execute on tactics, reap the rewards.

John

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