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Emergent behavior and unintended consequences in social systems

by Jim McGee

One of the defining characteristics of Enterprise 2.0 implementation efforts according to Andy McAfee, among others, is the presence of emergent behaviors in the organization as participants interact with and adapt to new technology functions and features. The notion of ‘emergent behavior’ is pretty well established in the study of complex systems. Yet it still seems to trouble many executives, particularly those with strong project management and operations backgrounds.

I was pondering this over the weekend and I think I’ve found a way to explain it in a more satisfying way.

Emergent behaviors are unintended consequences that make you happy.

We are social animals that have evolved to operate optimally in small groups (check out Dunbar’s number). As social systems get larger, they exceed our capacity to make accurate inferences and predictions. Complex organizations and political entities represent design solutions that compensate for these limits and allow us to take on tasks and efforts beyond the grasp of small groups. Technology adds to the complexity and increases the capacity of the system at the expense of making the system still more difficult to predict.

‘Unintended consequences’ is a consulting term for ‘oops.’ It’s a belated admission that it’s difficult to predict all the ways in which a system will react to its environment. A typical response is to work more diligently to lock things down, usually by squeezing out opportunities for human judgment and adaptability. This leads to the TSA and zero-tolerance policies that suspend six-year olds.

A better response is to stop treating people like interchangeable components in a machine and start designing with an eye toward integrating human limits and human creativity into our systems. Assume that the new system will produce unexpected results. Focus your design effort more on swinging the balance toward pleasant surprises and less on eliminating surprises altogether.

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22 Comments »

Ivan WebbOctober 27th, 2009 at 6:18 am

Great article but there are emergent behaviors that don’t make us happy… and we have to live with and respond to these as well. It is just how things happen.

Jim McGeeOctober 27th, 2009 at 2:43 pm

Certainly many emergent behaviors are undesirable. Maybe I was playing with words more than I should have. Anybody comfortable with systems thinking approaches will be familiar with the notion of emergent behaviors, but I’ve found that the more linear-minded among us struggle with the notion but get the idea of unintended consequences.

The deeper issue is how do you better factor in emergent behavior and unintended consequences into your design process?

SEOSpyOctober 26th, 2009 at 8:08 pm

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mostashOctober 26th, 2009 at 8:16 pm

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social_medioOctober 26th, 2009 at 8:32 pm

Emergent behavior and unintended consequences in social systems http://bit.ly/vsFUI

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hjarcheOctober 26th, 2009 at 8:41 pm

Emergent behaviors are unintended consequences that make you happy http://is.gd/4Dmyr

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hopkinsjuOctober 26th, 2009 at 8:44 pm

RT @hjarche: Emergent behaviors are unintended consequences that make you happy http://is.gd/4Dmyr

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VMaryAbrahamOctober 26th, 2009 at 10:11 pm

Emergent behavior and unintended consequences in social systems http://bit.ly/NXc4S #e20

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kkostuckOctober 26th, 2009 at 10:39 pm

RT Emergent behavior and unintended consequences in social systems http://bit.ly/NXc4S #e20 (via @VMaryAbraham)

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IkeSinghOctober 26th, 2009 at 10:57 pm

RT @VMaryAbraham: Emergent behavior and unintended consequences in social systems http://bit.ly/NXc4S #e20

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carlhaggertyOctober 27th, 2009 at 2:44 am

RT @ikesingh: RT @VMaryAbraham: Emergent behavior and unintended consequences in social systems http://bit.ly/NXc4S #e20

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MitchAnthonyOctober 27th, 2009 at 6:39 am

Emergent behaviors in any social system are unintended consequences that make you happy. http://bit.ly/2KFkNd

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ConcepthubincOctober 27th, 2009 at 9:54 am

The FASTForward Blog » Emergent behavior and unintended consequences in social systems: Enterprise 2.0 Blog: Ne.. http://bit.ly/WCJCv

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EricPosnerOctober 27th, 2009 at 10:23 am

Emergent behavior and unintended consequences in social systems: http://tinyurl.com/yzhksyf

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aponcierOctober 27th, 2009 at 11:02 am

Emergent behavior and unintended consequences in social systems http://is.gd/4E5n7

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VeroniqueROctober 27th, 2009 at 11:10 am

RT @aponcier: Emergent behavior and unintended consequences in social systems http://is.gd/4E5n7

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zendreamerOctober 27th, 2009 at 11:54 am

RT @aponcier: Emergent behavior and unintended consequences in social systems http://is.gd/4E5n7

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richgaasenbeekOctober 27th, 2009 at 8:01 pm

Emergent behavior and unintended consequences in social systems – Fastforward blog – http://bit.ly/gW5nB

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xsynOctober 28th, 2009 at 9:22 am

Emergent behaviour and unintended consequences in social systems: http://bit.ly/2egxVD

This comment was originally posted on Twitter

carlhaggertyNovember 1st, 2009 at 3:22 am

RT @VMaryAbraham: Emergent behavior and unintended consequences in social systems http://bit.ly/NXc4S #e20

This comment was originally posted on Twitter

dmiramsNovember 8th, 2009 at 8:49 am

Poor turnout yesterday, then read Emergent Behaviour http://bit.ly/2Y5amM made me worry about why does quantity always trump quality. Ideas.

This comment was originally posted on Twitter

barttiNovember 14th, 2009 at 3:41 pm

reading about emergent behavior that occurs as organizations adapt to new technologies http://bit.ly/C84aH

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