by Bill Ives
October 26, 2009 at 12:53 pm
· Filed under Event Announcements
Rex Lee recently did a nice blog post, Maximizing Business Value from Enterprise 2.0 through Fun & Motivation that is very relevant to the theme of this blog. He begins with scientific premise that providing financial rewards to people for knowledge-based tasks is counter productive. Rex offers an excellent video from Dan Pink that argues that while rewarding people for many simple work tasks from the 20th century and before might increase performance, doing it for cognitive tasks does not work. The reason is that it narrows the focus and does not promote the exploration of options that can occur with other motivations. I have also found that it undercuts the team sprit and sharing that collaborative organizations need.
I think this makes sense. If you try to use performance incentives to promote enterprise 2.0 adoption, you need to be very careful that it does not reward the wrong behavior. It certainly needs to be aimed at overall team success if used at all.
So what does Rex offer instead? He writes, why not fun. Here I am completely onboard. I have often been involved in knowledge management implementations where we introduced fun as part of the awareness campaign. This approach succeeds even more if it makes the work more fun, such as meeting new interesting people to collaborate with and finding out more about your colleagues.
Rex closes with a great video from Volkswagen that seals the deal. It shows how if you make one channel more fun it will trump the easier, formerly more popular, one. We should add the spirit of this approach to our enterprise 2.0 implementations. It could only help.
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22 Tweets
Nice “add on” Bill!
I am 100% on board with adding the “FUN” factor to Enterprise 2.0 Adoption!
I work as an Enterprise 2.0 Developer and I believe the “fun factor” will go a long, long way.
Just like the piano video in Rex’s post shows, design is important to human behavior. Thanks to all the great web designers out there! Catch up with Joshua Porter sometime to discuss the topic of “Passionate Users”! He knows his stuff & I recommend his book “Designing for the Social Web”. Get it on sale at Amazon right now.
Thanks for sharing,
Daniel Hudson
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Rex leeOctober 27th, 2009 at 2:08 pm |
Thanks Bill for the mention!
my FastForwad post – Fun as Major Enterprise 2.0 Adoption Factor http://bit.ly/4zNhmX thx @eelxer
This comment was originally posted on Twitter
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SEOSpyOctober 26th, 2009 at 1:11 pm |
RT @ffblog: Fun as Major Enterprise 2.0 Adoption Factor http://bit.ly/1SvLsb
This comment was originally posted on Twitter
RT @BillIves my FastForwad post – Fun as Major Enterprise 2.0 Adoption Factor http://bit.ly/4zNhmX thx @eelxer #E20
This comment was originally posted on Twitter
Fun as Major Enterprise 2.0 Adoption Factor http://tinyurl.com/yhvpfwb
This comment was originally posted on Twitter
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KRCraftOctober 26th, 2009 at 1:29 pm |
Agree! Let’s throw a Go Live Party! RT @hebsgaard: Fun as Major Enterprise 2.0 Adoption Factor http://tinyurl.com/yhvpfwb
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Fun as Major Enterprise 2.0 Adoption Factor – http://tinyurl.com/yhvpfwb – RT @hebsgaard
This comment was originally posted on Twitter
Fun as Major Enterprise 2.0 Adoption Factor http://bit.ly/11kVTz
This comment was originally posted on Twitter
RT @webtechman RT @BillIves my FastForwad post – Fun as Major Enterprise 2.0 Adoption Factor http://bit.ly/4zNhmX thx @eelxer #E20
This comment was originally posted on Twitter
Fun as Major Enterprise 2.0 Adoption Factor http://bit.ly/CsWzL
This comment was originally posted on Twitter
RT @BillIves my FastForwad post – Fun as Major Enterprise 2.0 Adoption Factor http://bit.ly/4zNhmX thx @eelxer #e20
This comment was originally posted on Twitter
Fun? +1! see @billives mention of Rex Lee’s post: http://is.gd/4DeCO
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eelxerOctober 26th, 2009 at 7:40 pm |
Thanks @BillIves http://bit.ly/P1Muv
This comment was originally posted on Twitter
RT @enterprise20: RT @webtechman RT @BillIves my FastForwad post – Fun as Major Enterprise 2.0 Adoption Factor http://bit.ly/4zNhmX #E20
This comment was originally posted on Twitter
The FASTForward Blog » Fun as Major Enterprise 2.0 Adoption Factor: Enterprise 2.0 Blog: News, Coverage, and Co.. http://bit.ly/2lAXPQ
This comment was originally posted on Twitter
un as Major Enterprise 2.0 Adoption Factor – http://tinyurl.com/yhvpfwb via @hebsgaard @UglyResearch
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RT @aponcier Fun as Major Enterprise 2.0 Adoption Factor – http://tinyurl.com/yhvpfwb
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Emotions will drive the business RT @BillIves: my FastForwad post – Fun as Major Enterprise 2.0 Adoption Factor http://bit.ly/4zNhmX
This comment was originally posted on Twitter
Fun as Major Enterprise 2.0 Adoption Factor: http://bit.ly/2Nz6AW Goes hand-in-hand with our discussion this morning http://bit.ly/1EMcu0
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http://bit.ly/1b0Zxa
This comment was originally posted on Twitter
The FASTForward Blog » Fun as Major Enterprise 2.0 Adoption Factor: Enterprise 2.0 Blog: News, Coverage, and Co.. http://bit.ly/4yLNxw
This comment was originally posted on Twitter
Fun as Major Enterprise 2.0 Adoption Factor (via my6sense) http://bit.ly/257RNG
This comment was originally posted on Twitter
Fun as major Enterprise 2.0 adoption factor – Fastforward blog – http://bit.ly/1E83e1
This comment was originally posted on Twitter
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