Comments on: Resetting the Enterprise With 2.0 Collaborative Tools: KM World Session Notes http://www.fastforwardblog.com/2009/11/18/resetting-the-enterprise-with-2-0-collaborative-tools-km-world-session-notes/ Fri, 28 Oct 2011 01:28:22 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Mohit http://www.fastforwardblog.com/2009/11/18/resetting-the-enterprise-with-2-0-collaborative-tools-km-world-session-notes/comment-page-1/#comment-255458 Mohit Fri, 20 Nov 2009 10:42:04 +0000 http://www.fastforwardblog.com/?p=4060#comment-255458 "The key is building communities than people want to join and participate" Very true. I think a company would reach social nirvana when even if the company takes a backseat for a while, the community gets into answering new questions posted, spreading the word about the product, and building the brand name. “The key is building communities than people want to join and participate”
Very true. I think a company would reach social nirvana when even if the company takes a backseat for a while, the community gets into answering new questions posted, spreading the word about the product, and building the brand name.

]]> By: Jay Deragon http://www.fastforwardblog.com/2009/11/18/resetting-the-enterprise-with-2-0-collaborative-tools-km-world-session-notes/comment-page-1/#comment-255291 Jay Deragon Thu, 19 Nov 2009 11:46:14 +0000 http://www.fastforwardblog.com/?p=4060#comment-255291 Great article and I would agree with all the points. Like every other management mantra of the past defining, developing and executing a "social strategy" will become main stream within the ivory towers of corporations worldwide. Why? Because the "markets of conversations" will continue to influence how leaders think and what they do. Which ultimately means all things related to strategy will have to change in order to meet and exceed market expectations. What Will A Social Strategy Encompass? Since social technology is new and there is a lack of knowledge relative to its impact on strategic thinking and the related disciplines. Traditionally strategic thinking has encompassed organizational alignment of key elements present in most organizations. These elements included: organizational design, culture, leadership, management, communications, marketing, technology, human relations, finance and market research. There are a host of subset elements for each of the primary elements but in essence strategy was about development and deployment of a road map that maximized the efficiency and effectiveness of the entire organization. Methods for developing a strategy have varied slightly over the years but for the most part all relied on the collection and assessment of relevant and relative data which verified and created the strategic direction. Directions were aimed at maximizing performance. Now with the emerging influence of social technology a new element enters into the process of building and deploying effective strategies. Lets Start With A Definition of "Social Strategy" Lets try this. A social strategy defines how the organization can better "relate and communicate" with all its constituencies. Constituencies includes people (markets, suppliers, customers, investors, society and employees) who interact with the organization, internally and externally. Because the reach and richness of social technology is new it has never been considered of strategic importance until now. The ability to relate and communicate impacts everything, everyone and at speeds never before experienced. The knowledge domain of these issues simply does not exist but is evolving day by day and the related changes impact everything and with everyone. Great article and I would agree with all the points.

Like every other management mantra of the past defining, developing and executing a “social strategy” will become main stream within the ivory towers of corporations worldwide. Why? Because the “markets of conversations” will continue to influence how leaders think and what they do. Which ultimately means all things related to strategy will have to change in order to meet and exceed market expectations.

What Will A Social Strategy Encompass?

Since social technology is new and there is a lack of knowledge relative to its impact on strategic thinking and the related disciplines. Traditionally strategic thinking has encompassed organizational alignment of key elements present in most organizations. These elements included: organizational design, culture, leadership, management, communications, marketing, technology, human relations, finance and market research. There are a host of subset elements for each of the primary elements but in essence strategy was about development and deployment of a road map that maximized the efficiency and effectiveness of the entire organization.

Methods for developing a strategy have varied slightly over the years but for the most part all relied on the collection and assessment of relevant and relative data which verified and created the strategic direction. Directions were aimed at maximizing performance. Now with the emerging influence of social technology a new element enters into the process of building and deploying effective strategies.

Lets Start With A Definition of “Social Strategy”

Lets try this. A social strategy defines how the organization can better “relate and communicate” with all its constituencies. Constituencies includes people (markets, suppliers, customers, investors, society and employees) who interact with the organization, internally and externally.

Because the reach and richness of social technology is new it has never been considered of strategic importance until now. The ability to relate and communicate impacts everything, everyone and at speeds never before experienced. The knowledge domain of these issues simply does not exist but is evolving day by day and the related changes impact everything and with everyone.

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