Top Dogs Say Social Networks Have a Bite !
by Jon Husband
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If attendees at KMWorld 09 needed any further convincing that working in interconnected environments where people operate in social networks is an important issue, here’s some brand new research out today from the Society for New Communications Research suggesting that C-level execs are increasingly taking this new set of conditions seriously!
Via ZDNet ..
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Wow! Top execs say they are influenced by social networks
This is a new research study from the Society for New Communications Research (SNCR) is very important because it shows that company executives are influenced by their online networks.
And the trend is growing. The influence on business decisions by online communities is at its highest in three years.
The research was conducted by Don Bulmer from SAP and Vanessa DiMauro.
Here are some key findings from this survey of 365 business professionals:
- Professional decision-making is becoming more social – enter the era of Social Media Peer Groups (SMPG)
- Professional networks are emerging as decision-support tools
- Professionals trust online information almost as much as information gotten from in-person
- Reliance on web-based professional networks and online communities has increased significantly over the past 3 years
- Social Media use patterns are not pre-determined by age or organizational affiliation
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These are all very interesting findings. Especially the high level of trust that decision makers have in regards to their online communities. It’s good to have some real data to match the anecdotal stories and observations.
There is more survey data here on Don Bulmer’s blog: Everyday Influence: SNCR Research Reveals Social Media’s Impact on Business and Decision Making
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