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The End Game for Traditional Media

by Rob Paterson

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Graphic Source Earl Mardle

Thinking about Rupert Murdoch – Google Fuss, the shrinking of the Washington Post to only DC, The fudging of news paper circulation numbers, the collapse of the consumer economy are all signs of the conflict and the stress of the old system. Concurrently we are way beyond a few early adopters in the new. I see the growth of web based platforms for accessing media of all types, the explosion of devices to add content, the early sucess of new models such as Huffington, iTunes, Politico, Hulu, YouTube – this feels even beyond Supporters mobilize as much of the new – while not fully formed is already mainstream in usage.

Where are we along this line?

Above the line we appear to be in the Conflict Zone. Murdoch and the vitriol from the established media folks is the signal that tells me that we are here.

On the consumer/user/formerly audience front – a decisive shift to the web has taken place.

As Clay Shirky suggests, the new business model is not here yet. But one thing is for sure, old media is going broke. In Canada Canwest cannot even give a TV station away!

Maybe the new needs the utter collapse of the old in its market to get a hold financially?

What if in your town, there was no Newspaper or TV station at all? Then the new would get a foothold I think.

forest_fire

With the old growth cleared, what happens? New growth that was blocked by the old grows in its place.

We have been waiting maybe for the wrong thing to happen. We have hoped for the new model. But so long as the old canopy is blocking the light, the new and tender cannot grow.

So long as the Dinosaurs were about, the mammals were going no where.

So with the new nearly ready and the people ready – we wait for the fire and the then open space. 2011 is my bet.

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15 Tweets

15 Comments »

ffblogNovember 25th, 2009 at 8:51 am

New Post “The End Game for Traditional Media” http://www.fastforwardblog.com/2009/11/25/the-end-game-for-traditional-media/

This comment was originally posted on Twitter

SEOSpyNovember 25th, 2009 at 9:05 am

RT @ffblog: The End Game for Traditional Media http://bit.ly/78wesM

This comment was originally posted on Twitter

vytalecNovember 25th, 2009 at 9:22 am

RT @inspiredmag: The End Game for Traditional Media http://bit.ly/8XNlsZ

This comment was originally posted on Twitter

SmediaCNovember 25th, 2009 at 9:23 am

The End Game for Traditional Media http://bit.ly/505sb2

This comment was originally posted on Twitter

ResidentclubberNovember 25th, 2009 at 9:27 am

RT @inspiredmag: The End Game for Traditional Media http://bit.ly/8XNlsZ

This comment was originally posted on Twitter

AvinioNovember 25th, 2009 at 9:30 am

The End Game for Traditional Media http://bit.ly/7wUBVa #fb #in

This comment was originally posted on Twitter

hugocontrerasNovember 25th, 2009 at 9:32 am

RT @inspiredmag: The End Game for Traditional Media http://bit.ly/8XNlsZ

This comment was originally posted on Twitter

dkasrelNovember 25th, 2009 at 9:35 am

Food 4 thought: RT @Avinio: The End Game for Traditional Media http://bit.ly/7wUBVa #fb #in

This comment was originally posted on Twitter

hugoguzmanNovember 25th, 2009 at 9:36 am

The End Game for Traditional Media http://bit.ly/7wUBVa RT @Avinio Fun Little Read!

This comment was originally posted on Twitter

robertomasNovember 25th, 2009 at 10:09 am

The End Game for Traditional Media http://bit.ly/8XNlsZ

This comment was originally posted on Twitter

Intranets20November 25th, 2009 at 10:35 am

The End Game for Traditional Media http://ow.ly/164gAh

This comment was originally posted on Twitter

kristiannorlingNovember 25th, 2009 at 4:54 pm

Well written. Now we just have to wait. Hope the new is here soon. http://icio.us/z3wd1c

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johaneltesNovember 25th, 2009 at 5:55 pm

Flash HTML5 RT @kristiannorling: Well written. Now we just have to wait. Hope the new is here soon. http://icio.us/z3wd1c

This comment was originally posted on Twitter

foodcooking1November 25th, 2009 at 7:23 pm

The FASTForward Blog » The End Game for Traditional Media … http://bit.ly/8cGTza

This comment was originally posted on Twitter

bigcheeserNovember 27th, 2009 at 4:31 am

old media vs new media – insightful article – http://www.fastforwardblog.com/2009/11/25/the-end-game-for-traditional-media/

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