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Implementing Enterprise 2.0 at Booz Allen: Part Six – Plans for Enhancements

by Bill Ives

This is the last in a six part series on Booz Allen’s award winning implementation of Enterprise 2.0, termed the Hello system. In June 2009, Booz Allen was honored with the Open Enterprise 2009 Innovation Award so it is a good example to explore in depth. In this final post we will look at the plans for enhancements. Walton Smith, has agreed to be interviewed for this series and his time is appreciated.

Walton feels that they have done a good job with the unstructured content generated by the firm and I would agree. Now he sees that the next task is to integrate the more explicit structured content found in the existing document repositories. There are several issues here. First, the more formal content tends to be organized to align with existing formal organization structure. However, this structure is always evolving so the organization of data gets out of date easily.

In contrast, the Hello system is organized around communities that reflect the capabilities of the firm. They tend to evolve in a more organic manner to keep up with market needs. This structure is more flexible, and, at the same time, existing communities tend to grow and not simply change and get out of date. Walton said they needed to change the organization of more formal content to reflect this more flexible approach. The key is making sure that all relevant content and people can be found.

At times more formal content might be restricted in access because of client concerns and/or “scrubbed” of some of its content.  However, it is often the people who created the content that others need to access rather than the details which might get out of date quickly. Partners looking to staff efforts need the right expertise that can create new content specific to the needs of their client. The content needs to be structured so access to the content creators is facilitated even when the content itself is restricted. The Hello team also wants to encourage content contribution through the communities so it becomes a normal part of the work process.

Additional upcoming planned functionality includes a rating system to permit users to rate the perceived value of content. Walton said that a rating system can be dangerous when there are small numbers. He did not want someone to get a bad rating right at the start and not contribute again. So they delayed the implementation of the rating system until Hello was mature and had significant participation.

They are also creating a user dashboard to enable users to aggregate and track information important to them. It will work like an iGoogle interface as you can customize what appears on your own dashboard. Walton feels that this will drive greater usage as people can better fit Hello to their needs.  This is especially important for people on restricted sites where they cannot use their own laptops and cannot download anything on the government computers.  Having the dashboard combined with a cloud system will provide easier access to what individuals need.

Hello also plans to provide video integration.  Walton said there are many good tools available and video will provide a richer format for collaboration. He also wants to have a video production capability that works like an internal YouTube. This will allow staff to create a short video on lessons learned and other issues when they do not have time to make written contributions. In addition, Booz Allen has an existing rich library of video content that Walton wants to be made more widely available. All of this makes sense.  I wish I had these features when I worked for a large consulting firm a few years back.

This is the final installment in our look at Booz Allen’s enterprise 2.0 implementation. I hope you find it useful in your efforts. Please let us know what you are doing. If you use Twitter to comment on this series please use the hashtag #bahe20 so it will be easier to find what others are saying.

Here the prior five posts in the series with links.

Implementing Enterprise 2.0 at Booz Allen: Part One Overview of Business Drivers and Components

Implementing Enterprise 2.0 at Booz Allen: Part Two – Change Management Efforts and Results

Implementing Enterprise 2.0 at Booz Allen: Part Three – Operational Impact

Implementing Enterprise 2.0 at Booz Allen: Part Four – Financial Impact

Implementing Enterprise 2.0 at Booz Allen: Part Five – Lessons Learned

I hope to return after a bit to see how they are doing and report back to this blog.

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58 Comments »

Rick LaddJanuary 4th, 2010 at 10:59 am

Arrrrgh! (No, it’s not talk like a pirate day). All the comments so far are tweets and nobody’s mentioned the links to parts three, four, and five aren’t!! So I am.

Bill IvesJanuary 4th, 2010 at 3:50 pm

Rick

Thanks for catching the missing links and taking the time to alert me. . My internet access has been down all day until now and I fixed these. Bill

ffblogJanuary 4th, 2010 at 3:21 am

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mostashJanuary 4th, 2010 at 3:59 am

Implementing Enterprise 2.0 at Booz Allen: Part Six – Plans for Enhancements http://bit.ly/4voaEA

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emcconne_readsJanuary 4th, 2010 at 4:03 am

Implementing Enterprise 2.0 at Booz Allen: Part Six – Plans for Enhancements: This is the last in a six part se.. http://tinyurl.com/y8zwm63

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styletimeJanuary 4th, 2010 at 4:17 am

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JohnFMooreJanuary 4th, 2010 at 6:23 am

Good post from @BillIves, Implementing Enterprise 2.0 at Booz Allen: Part Six – Plans for Enhancements: http://bit.ly/7Jhqqw #e20 #cio

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ariegoldshlagerJanuary 4th, 2010 at 7:07 am

Implementing Enterprise 2.0 at Booz Allen: Part Six – Plans for Enhancements, by @billives: http://bit.ly/8GBZGi #e20

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ariegoldshlagerJanuary 4th, 2010 at 7:08 am

RT @ariegoldshlager: Implementing Enterprise 2.0 at Booz Allen: Part Six – Plans for Enhancements, by @billives: http://bit.ly/8GBZGi #e20

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MarkTamisJanuary 4th, 2010 at 7:30 am

RT @JohnFMoore: Good post from @BillIves, Implementing #e20 at Booz Allen: Part 6 – Plans for Enhancements: http://bit.ly/7Jhqqw #sbd

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LearningPuttyJanuary 4th, 2010 at 9:13 am

Great Info & Actionable ideas: Implementing #e20 @ Booz Allen: Part 6 – Plans 4 Enhancements: http://bit.ly/7Jhqqw #lrnchat (via @marktamis)

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hebsgaardJanuary 4th, 2010 at 11:30 am

Implementing Enterprise 2.0 at Booz Allen: Part Six – Plans for Enhancements #e20 http://bit.ly/6bENfg

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abromanJanuary 4th, 2010 at 11:31 am

RT @hebsgaard: Implementing Enterprise 2.0 at Booz Allen: Part Six – Plans for Enhancements #e20 http://bit.ly/6bENfg

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adeninJanuary 4th, 2010 at 12:15 pm

Implementing Enterprise 2.0 at Booz Allen: Part Six – Plans for Enhanc.. http://twurl.nl/i2wg2n by @billives RT @intranetlife

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rjsauterJanuary 4th, 2010 at 12:19 pm

RT @adenin: Implementing Enterprise 2.0 at Booz Allen: Part Six – Plans for Enhanc.. http://twurl.nl/i2wg2n by @billives RT @intranetlife

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webtechmanJanuary 4th, 2010 at 4:05 pm

Implementing Enterprise 2.0 at Booz Allen part VI – Plans for Enhancements http://bit.ly/6dzyRv #bahe20 by @BillIves #e20 #filters

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KallokainJanuary 4th, 2010 at 4:40 pm

RT @webtechman: Implementing Enterprise 2.0 at Booz Allen part VI – Plans for Enhancements http://bit.ly/6dzyRv #bahe20 by @BillIves #e2 …

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sradickJanuary 4th, 2010 at 8:38 pm

RT @PaulMathiesen: Implementing Enterprise 2.0 at Booz Allen: Part Six – Plans for Enhancements http://bit.ly/7kIelG

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kenwooJanuary 4th, 2010 at 8:48 pm

RT @sradick: RT @PaulMathiesen: Implementing Enterprise 2.0 at Booz Allen: Part Six – Plans for Enhancements http://bit.ly/7kIelG

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jacquebrownJanuary 4th, 2010 at 9:00 pm

sradick

RT @sradick RT @PaulMathiesen: Implementing Enterprise 2.0 at Booz Allen: Part Six – Plans for Enhancements http://bit.ly/7kIelG

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cbdawson (Cian Dawson)January 8th, 2010 at 1:14 am

Twitter Comment

This is on the mark! I’ll be sharing it at work. RT @govfresh ‘I Started a Blog But No One Cared’ [link to post] @sradick

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

govfresh (GovFresh)January 8th, 2010 at 1:33 am

Twitter Comment

‘I Started a Blog But No One Cared’ [link to post] @sradick

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

itilpedia (@zhenjl)January 8th, 2010 at 1:48 am

Twitter Comment

HEADLINE: I Started a Blog But No One Cared | Social Media Strategery – [link to post]

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

StudyingOnline (Angela Boothroyd)January 8th, 2010 at 4:54 am

Twitter Comment

RT @c4lpt: I Started a Blog But No One Cared: [link to post]

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

EmmaJanuary 8th, 2010 at 4:58 am

I’d fully agree with “Ask yourself if you’ve gone out and commented on anyone else’s blogs. No?” – it’s the first question I always ask my students when they grumble no-one’s commented on their blogs.

From my own point of view, I tend to not worry too much about whether or not anyone’s commented – my personal approach is that the blog is 99% for me. Should anyone comment, that’s good, but I don’t expect them to.

I know I comment on others’ blogs far more than they on mine – in part that’s due to the fact that I know that comments are very important for some – hence worth my making an effort.
(but then I have problems remembering where I’ve commented if I want to see if there have been any follow ups! Delicious is useful there … as I get them all together – Granted, you’ve got an email option- but not all have!)

This comment was originally posted on Social Media Strategery

Lars HylandJanuary 8th, 2010 at 5:28 am

Steve, an excellent, practical summary of how to get and build traction with social media. People should not underestimate the effort required in blogging and sharing knowledge successfully in a manner that generates lively constructive interaction.

It’s also useful to remember that the very act of blogging and sharing has a very personal effect on the quality of thinking and reflection of the individual. If done well, it will lead to improvements in professional performance going forward, even without any third party interaction.

The other point I find is that a blog post doesn’t have to “of the moment” to have value. Pointing people back to previous posts which are relevant and are of continued value acts as a way of building trust in it as a resource to return to on a regular basis. Keeping those posts fresh and updated also helps your own knowledge and skills consolidation.

I wrote a piece for Trainingzone on Building a Social Learning Culture. I would value your comments/thoughts.

Lars

This comment was originally posted on Social Media Strategery

c4lpt (Jane Hart)January 8th, 2010 at 5:31 am

Twitter Comment

I Started a Blog But No One Cared: [link to post]

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

larshyland (larshyland)January 8th, 2010 at 6:32 am

Twitter Comment

Commented on RT @c4lpt: I Started a Blog But No One Cared: [link to post]

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

JohnFMoore (John Moore)January 8th, 2010 at 6:48 am

Twitter Comment

Really good post by @sradick, I started a blog but no one cared: [link to post] #social

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

thisisjohnny (john scardino)January 8th, 2010 at 8:13 am

Twitter Comment

RT @sradick I Started a Blog But No One Cared [link to post]

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

bizchelle (Rochelle Robinson)January 8th, 2010 at 8:33 am

Twitter Comment

RT @govfresh: ‘I Started a Blog But No One Cared’ [link to post] @sradick

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

hjarche (Harold Jarche)January 8th, 2010 at 8:48 am

Twitter Comment

RT @c4lpt: I Started a Blog But No One Cared [link to post] |misses key points: time & trust

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

sradickJanuary 8th, 2010 at 9:14 am

Thanks Emma – it’s a really tough thing for people to get their heads wrapped around. Especially for people who don’t think they have time for blogging anyway, but do carve out some time to write their own post, and now you’re asking them to go out and write on other people’s too? This particular point hits home on our wiki as well – people are always “posting” content to the wiki, when they should be adding stuff there and working on it. People haven’t quite figured out that it’s supposed to be collaborative yet.

Agree with you on not looking at comments as the measure of success, but internally, it’s those first few comments that help make it real for people. They see that people actually care about what they have to say and are more likely to continue using it.

This comment was originally posted on Social Media Strategery

bbetts (Ben Betts)January 8th, 2010 at 9:32 am

Twitter Comment

RT @hjarche: RT @c4lpt: I Started a Blog But No One Cared [link to post] |misses key points: time & trust

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

jomenat (jo menat)January 8th, 2010 at 10:06 am

Twitter Comment

RT @gquaggiotto: I started a blog but nobody cared [link to post] Practical tips on how to engaged with disillusionsed web2.0 early…

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

gquaggiotto (giulio quaggiotto)January 8th, 2010 at 10:32 am

Twitter Comment

I started a blog but nobody cared [link to post] Practical tips on how to engaged with disillusionsed web2.0 early adopters

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

gaurisalokhe (Gauri Salokhe)January 8th, 2010 at 10:33 am

Twitter Comment

RT @gquaggiotto I started a blog but nobody cared [link to post] Practical tips on how 2 engage w/ disillusioned web2.0 early adopters

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

samueljsmith (Samuel Jay Smith)January 8th, 2010 at 10:34 am

Twitter Comment

I Started a Blog But No One Cared: [link to post] (via @c4lpt) #eventprofs [advise can be translated to your event blog]

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

Vanessa CassieJanuary 8th, 2010 at 12:09 pm

The title of this post could be the title of my online life these days! Having recently ventured into social media from a professional standpoint, I’ve had to learn patience with getting content publicized to the mainstream. I’ve also had to learn to adhere to the smartest tip you give — comment on others blogs if you want to ever expect others to bother commenting on yours.

Thanks for the useful tips!
Vanessa

This comment was originally posted on Social Media Strategery

hebsgaard (Poul J. Hebsgaard)January 8th, 2010 at 12:27 pm

Twitter Comment

I Started a Blog But No One Cared #socialmedia [link to post]

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

sradickJanuary 8th, 2010 at 12:31 pm

Thanks for commenting here and I left a comment over on your blog too Education and social media is something I’ve touched on a few times here on this blog so I’m glad that you made your way over here!

This comment was originally posted on Social Media Strategery

BloggingNewz (BloggingNewz)January 8th, 2010 at 1:23 pm

Twitter Comment

I Started a Blog But No One Cared | Social Media Strategery [Delicious/tag/blogging tips] [link to post]

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

SocialBttrfly (Alexandra Bornkessel)January 8th, 2010 at 2:00 pm

Twitter Comment

Interesting post from @sradick about starting a blog and how to get people to care: [link to post]

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

dcspohl (D Pohl)January 8th, 2010 at 5:53 pm

Twitter Comment

how_to blog: avoid the “I Started a Blog But No One Cared” #disuoc
[link to post]

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

Projournalist (Allyson King)January 8th, 2010 at 8:58 pm

Twitter Comment

I Started a Blog But No One Cared | Social Media Strategery [link to post]

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

sradickJanuary 9th, 2010 at 2:29 pm

Thanks Lars – sounds like we’re both fighting similar battles within the organization! Good post over there on your blog – left a comment there.

This comment was originally posted on Social Media Strategery

RSSirteubal (Ignacio)January 10th, 2010 at 8:43 am

Twitter Comment

I Started a Blog But No One Cared | Social Media Strategery: [link to post]

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

nathanwallace (nathanwallace)January 11th, 2010 at 5:21 am

Twitter Comment

I Started a Blog But No One Cared | Social Media Strategery (via @pevansgreenwood) [link to post]

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

CherylMcKinnon (CherylMcKinnon)January 11th, 2010 at 7:00 am

Twitter Comment

Helpful recommendations on internal blogging/community RT @sradick
I started a blog but no one cared ([link to post]) #e20

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

RefractiveComm (Curtis Roberts)January 11th, 2010 at 8:36 am

Twitter Comment

RT @sradick: I started a blog but no one cared ([link to post]) #e20

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

DanielPSullivan (Daniel P. Sullivan)January 11th, 2010 at 9:30 am

Twitter Comment

Nice post from @sradick | I Started A Blog But No One Cared | [link to post]

– Posted using Chat Catcher

This comment was originally posted on Social Media Strategery

Peter KretzmanJanuary 11th, 2010 at 2:26 pm

Excellent tips. But I’d add a couple of things that you didn’t mention:
1) Twitter. Working to get a quality list of people following you takes time and effort, and requires giving back as well as simply following people. (I.e., you need to tweet regularly, and tweet interesting stuff). Once you’ve started to establish such a following, and you tweet about each of your blog posts as you publish them, you’ll get a lot more people reading what you write. In my mind, Twitter beats email as an alerting mechanism, by quite a bit.

2) TIME. It takes time for this all to gel. I’ve written my “CTO/CIO Perspectives” blog for 2 1/2 years now, but it wasn’t until about the two-year mark that my readership began to really gather momentum. In other words, don’t expect it to happen immediately. What drives readership is a slowly building witches’ brew of search engine exposure, awareness within your target community, subscriptions to your feed, etc. So, patience.

This comment was originally posted on Social Media Strategery

sradickJanuary 11th, 2010 at 10:13 pm

Peter – would have definitely added Twitter if I had been giving regular blogging tips, but this post was limited to internal blogging. Totally agree with your assessment of using Twitter to, as Scoble says, “pimp your blog” though!

Time and commitment, on the other hand, should have definitely been added to my post! This is an often forgotten step, especially for senior level leaders who say things like, “I don’t have the time to blog, but I’ll give it a shot” and then they don’t get any comments for the first two or three or ten posts. They have to follow the steps above, while committing to it for the long haul. That’s sometimes a tough sell – that they should take the time to blog and post their thoughts onto something where they aren’t seeing the tangible results.

This comment was originally posted on Social Media Strategery

Franis EngelJanuary 13th, 2010 at 1:25 am

I’ve been blogging for years with 200 posts on multiple blogs, etc. Evidently, my writing style is too long-winded for others, no matter how much I comment on their blogs. But I do it anyway for multiple reasons: posterity…because I’ve got relatives who have kids who might want to know my stories…because I feel that writing offers the benefit of my observations…finally, to spiff up my own writing ability. Lately that has taken a leap because I’ve been researching how to insert “relevant” pictures into what I write. Photojournalism it seems, is a separate skill… Although I was trained as an artist, I’m now learning about that.
Helpful post though.

This comment was originally posted on Social Media Strategery

eppie w.January 18th, 2010 at 1:43 pm

I’ve started two blogs. One I post on more frequently than the other. I have a terminal illness and I post on health care issues, what it is like to live with my illness and even throw in a little poetry now and then. I’m not that worried about traffic right now. I think it will come eventually. I see my blog as part of a larger picture. I am trying to do a body of work about me. My life is very difficult and I want to use my life and my experiences to help people while I can. I post quite a bit to other blogs and I am writing a novel. When I am gone, I will leave this “body of work” to younger people in my family who are interested and have them do what they want to with it. One thing I didn’t see mentioned for getting more traffic is linkbacks. If you link to a site with high traffic, there is a chance they may notice your article and link back to you.

I haven’t had that happen yet but I have had two smaller sites use my post and my highest number of people viewing by blog was 120 which happened a few weeks ago.

Keep blogging.

This comment was originally posted on Social Media Strategery

sradickJanuary 18th, 2010 at 3:08 pm

While linkbacks are important, I think it’s more important to just get out there and comment on other relevant blogs. Including a link is good, but only when appropriate. Otherwise, it’s like your spamming that blog with “come look at me!” links The biggest thing is that if you want someone to comment on your blog, comment on theirs too!

This comment was originally posted on Social Media Strategery

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