Coming to your “news stand” soon – The future of Magazines – The Tablet
by Rob Paterson
It’s nearly here – the future of magazines – all about the Tablet.
My bet is that 2010 will be the year of both the tablet and of mobile.
The desktop and even the laptop will start to recede in importance.
Any time and any place and hand held will grow.
Any one in media that does not respond will suffer – fatally.
Unlike the music, radio and TV sectors who all hoped this would go away, the magazine industry seems to be going for this here is Sports Illustrated plan
Apple appears poised to introduce a much-anticipated product: the once seemingly-mythical “iSlate” or “iTablet,” its first tablet-style touch-screen computer.
Though the potential of an Apple tablet thrills many fans of the company, it’s also piqued the interest of magazine publishers, who — long before the device’s rumored introduction — foresaw its possibilities for their industry. The announcement in early December of a so-called “iTunes for magazines” digital storefront that would be well-suited to this new device, among others, seemed a bit hasty, given that the device’s development hasn’t even been publicly confirmed by Apple.
The coverage of the “iTunes for magazines” concept, and its connection to new tablet computers under development, has been a little confusing. Here, we’ll sort through some of the highlights, and explore what it might mean for the beleaguered print magazine industry.
