by Joe McKendrick
January 21, 2010 at 4:32 pm
· Filed under 2.0 Design Thinking, Enterprise 2.0, Enterprise Software, Social Computing, Social Media, Web 2.0
As organizations evolve into social enterprises, they face the prospect of being bombarded and overwhelmed by firehoses of data. Every week, petabytes and petabytes of new information is being generated by social networking sites and activities. How do we cut through and filter all this noise?
Data sources just keep growing richer and richer. Facebook alone has more than 200 million active users. More than 1 billion pieces of content—links, blog posts, comments, photos, etc.—are shared each week on the site.
I explored the potential new roles for data warehouse and business intelligence platforms in the new social enterprise in an article published in the latest issue of Teradata Magazine. Platforms such as data warehouses and business intelligence applications were typically limited to internal data on customers, but social networking opens up these capabilities to non-customer activity as well. Traditional data analysis and business intelligence tools also have a key role to play, as they can cut through the background noise to establish a baseline and then monitor changes. This is important, because organizations will now be dealing with petabytes of new data generated weekly.
There’s significant business value to be mined from tracking and participating in online communities. The data being generated by these encounters provides a wealth of information that was previously inconceivable. This data can be identified, monitored and elevated into actionable information for decision makers.
Social networking and Enterprise 2.0 are providing exciting new channels of connectivity and growth for organizations. Now, as we move into the next phase, organizations are beginning to learn how to mine and leverage the knowledge they’re gaining, adding an entire new dimension to business intelligence.
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Data is very important, especially for marketers. However, I believe context of knowledge is even more important than data. When the tacit knowledge is reduced to a database, something gets lost. I would like to see more qualitative methods of data analysis being used, not so much quantitative. The data needs to have meaning, context, and also be valuable. Interesting article.
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ffblogJanuary 21st, 2010 at 4:32 pm |
New Post “Data Mining to Help Navigate Torrents of Social Enterprise Data” http://bit.ly/6TKIGF
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RT @ffblog: New Post “Data Mining to Help Navigate Torrents of Social Enterprise Data” http://bit.ly/6TKIGF
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rgaidotJanuary 21st, 2010 at 4:34 pm |
“Data Mining to Help Navigate Torrents of Social Enterprise Data” http://bit.ly/8WTSuM #datamining #fastsearch
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SEOSpyJanuary 21st, 2010 at 4:58 pm |
RT @ffblog: Data Mining to Help Navigate Torrents of Social Enterprise Data http://bit.ly/7xweIW
This comment was originally posted on Twitter
RT @ffblog: New Post “Data Mining to Help Navigate Torrents of Social Enterprise Data” http://bit.ly/6TKIGF
This comment was originally posted on Twitter
Data Mining to Help Navigate Torrents of Social Enterprise Data http://bit.ly/6FYmHd
This comment was originally posted on Twitter
New Post “Data Mining to Help Navigate Torrents of Social Enterprise Data” http://bit.ly/6TKIGF
This comment was originally posted on Twitter
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naroJanuary 21st, 2010 at 5:25 pm |
Data Mining to Help Navigate Torrents of Social Enterprise Data http://bit.ly/8ZYd85
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RT @joemckendrick “Data Mining to Navigate Torrents of Social Enterprise Data” http://bit.ly/6TKIGF > Social media + data mining = insight
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cnauxJanuary 21st, 2010 at 5:33 pm |
RT @naro: Data Mining to Help Navigate Torrents of Social Enterprise Data http://bit.ly/8ZYd85
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Data Mining to Help Navigate Torrents of Social Enterprise Data. http://bit.ly/8WTSuM #socialmedia #measure
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RT @mentalmarketer: Data Mining to Help Navigate Torrents of Social Enterprise Data. http://bit.ly/8WTSuM #socialmedia #measure
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Shared: Data Mining to Help Navigate Torrents of Social Enterprise Data: As organizations evolve into social enter… http://bit.ly/6njUxs
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The FASTForward Blog » Data Mining to Help Navigate Torrents of … http://bit.ly/7YFzj7
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RT @teradatanews: Data Mining to Help Navigate Torrents of Social Enterprise Data — http://bit.ly/86jjIF
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#Data #Mining to Help Navigate Torrents of Social Enterprise #Data: http://ow.ly/11Fzm #analytics
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