by Bill Ives
February 8, 2010 at 3:42 am
· Filed under Event Announcements
Forrester has issued a report, Collaboration Needs Will Fuel A Smartphone Surge, by Ted Schadler with Matthew Brown, Brownlee Thomas, Michele Pelino, and Peter Schmidt, with the subtitle: The Surge Can Be Funded Through A Bring-Your-Own Smartphone Strategy. I appreciate receiving a review copy. It predicts that 2010 will be the year of the smartphone surge.
The Forrester team surveyed 3,904 information workers nad found great excitement about about smartphones, “attracted by the ability to email, collaborate, and work with documents from anywhere.” While only 14% percent of information workers across the US, Canada, and UK already use smartphones, another 64% would like to. This compares with general consumers usage at 78% with mobile phones and 11% with smart phones. That yet to be fulfilled demand in information workers, along with some employers’ willingness to share monthly mobile costs, sets the stage for the surge. This calls for KM and other information professionals to determine a strategy for effective and coordinated usage. There is also the numbers to pressure mobile carriers to cut costs across plans.
I imagine that most smart users also use a fraction of the capability of their devices. I know I do. I see my colleagues using much more capability. The report provides along list of potential capabilities and their current usage from email (92%) to enterprise apps (7%). Some others include: personal contacts (84%), work calendar (83%), IM (48%), emergency response (17%), and team collaboration (12%). The last one should go up dramatically if the report is correct it its predictions.
Location flexibility is the top reason (60%) for using a smartphone over a laptop. The increased reach will provide the ROI for smartphone, according to Forrester report. While this seems obvious, there seem to be two reasons here: the portability of the device and the extended access, and these will continue to evolve. Having greater wifi access will mitigate one difference and such devices as the tablet might go into the other. However, I think the convergence of capabilities into a single type of device that takes two forms will balance that out.
In other words, content that used to come through many channels such as music, TV, Web, phone now comes through one device (see for example, TV Moving Closer to Mobile Phones and the Web and Who Will Win: TV Sets or Computers?. I now have all my music and photos on my iPhone, as well as my laptop and have stopped using separate devices for them. However, this device will take two forms, one that sits on a desk and perhaps even connects to a larger monitor and one that fits in your pocket. There will be an increased need to synch these devices and that needs to be part of the smartphone strategy.
There is much more in the report including suggestions on how to start your smartphone strategy.
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ffblogFebruary 8th, 2010 at 3:42 am |
New Post “Collaboration Goes Mobile in 2010″ http://www.fastforwardblog.com/2010/02/08/collaboration-goes-mobile-in-2010/
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SEOSpyFebruary 8th, 2010 at 3:44 am |
RT @ffblog: Collaboration Goes Mobile in 2010 http://bit.ly/a6FkHU
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RT @mostash: Collaboration Goes Mobile in 2010 http://bit.ly/ci2S1O
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Collaboration Goes Mobile in 2010 http://bit.ly/ci2S1O
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From GReader: Collaboration Goes Mobile in 2010 http://goo.gl/fb/hgbz
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Collaboration Goes Mobile in 2010: Forrester has issued a report, Collaboration Needs Will Fuel A Smartphone… http://tinyurl.com/ycbkysw
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RT @brandguardian: Collaboration Goes Mobile in 2010 http://bit.ly/ci2S1O
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Collaboration goes mobile in 2010 (or 2011?). http://bit.ly/bPq5vO
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RT @jimworth: Collaboration goes mobile in 2010 (or 2011?). http://bit.ly/bPq5vO
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Collaboration Goes Mobile in 2010: … as well as my laptop and have stopped using separate devices for them. Howe… http://bit.ly/duezKF
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fast forward.. Collaboration Goes Mobile in 2010 – Forrester has issued a report, Collaboration Needs Will Fuel A S… http://ow.ly/16wGYA
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Collaboration Goes Mobile in 2010 http://bit.ly/cpthdz #km
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Collaboration goes mobile in 2010 http://bit.ly/cpFnGi
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RT @netociety From GReader: Collaboration Goes Mobile in 2010 http://goo.gl/fb/hgbz
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LDattaFebruary 8th, 2010 at 11:59 am |
#Collaboration Goes #Mobile in 2010 http://bit.ly/a92PGd #Forrester
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#Collaboration Goes# Mobile in 2010 via @billives http://bit.ly/8YRy2d
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my post on Collaboration Goes Mobile in 2010 http://bit.ly/bu3Six
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RT @BillIves: my post on Collaboration Goes Mobile in 2010 http://bit.ly/bu3Six
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One perspective on the future of smartphone use: RT @BillIves: Collaboration Goes Mobile in 2010 http://bit.ly/bu3Six
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RT @hollisthomases One perspective on the future of smartphone use: RT @BillIves: Collaboration Goes Mobile in 2010 http://bit.ly/bu3Six
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2010: The year of the “Smartphone Surge”? Great blog post on the @Forrester report! http://j.mp/bXhbMb /by @BillIves
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mip69February 8th, 2010 at 5:54 pm |
Collaboration Goes Mobile in 2010 http://tinyurl.com/ycbkysw
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Collaboration Goes Mobile in 2010 http://bit.ly/bXp5r4
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Agree on two classes of devices in the end: 1 for mobility &1 at desk. RT @aponcier: Collaboration Goes Mobile in 2010 http://bit.ly/bXp5r4
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AM Reading: CollaborationGoes Mobile http://bit.ly/bXp5r4 (via @aponcier); #scrmsummit tweets; #socialmedia mktg tips http://bit.ly/cK7ZFi
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I am a member of the AltSpace co-working space here in Wellington (www.altspace.co.nz)
their 2 day per week Nomad option suits me as I mainly work from client sites, and sometimes at home … but they also have fulltime, casual and other options
excellent value for money, and great to have downtown base
This comment was originally posted on Michael Sampson: Currents
Cool, thanks for letting us know Gavin.
This comment was originally posted on Michael Sampson: Currents
RT @LDatta: #Collaboration Goes #Mobile in 2010 http://bit.ly/a92PGd #Forrester
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RT @BillIves: my post on Collaboration Goes Mobile in 2010 http://bit.ly/bu3Six
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I accudentally voted 1 star on this blog entry. You have my permission to remove it.
I think there is another significant barrier facing large companies… Your responsibilty, your role, your corporate definition, your risk, your reward are often ill defined, and worse, often conflict with the stated goals you outline.
Sent from iPhone because Corp Internet access doesn’t allow it. .. One ve for mobile:)
This comment was originally posted on E L S U A ~ A KM Blog Thinking Outside The Inbox by Luis Suarez
I agree with you Luis, from the perspective you paint, 2010 will not be the year of the mobile phone. Having just stepped out of the large corporate environment and now being a self employed entrepreneur; for me 2010 is definitely the year of the mobile phone.
Everything I need and want is available on my iPhone and is making me incredibly effective when on the road. Collaborating with my fellow buddy entrepreneurs is easy through all social media tools available out there. And when needed I can discuss business sensitive stuff in protected private groups. It works great.
The only downside I see so far is the huge roaming cost when traveling abroad. In a shameless way providers know how to get money out of your pocket. Even when using the same provider abroad it costs more than technology could justify. That will however be a matter of time before also that hurdle will be taken. Either by providers choosing sensible ratings or users choosing alternative solutions.
Regards,
Peter
This comment was originally posted on E L S U A ~ A KM Blog Thinking Outside The Inbox by Luis Suarez
I think you’ve identified the next “big thing” in enterprise social media. Mobile access will be extremely important to people in sales, marketing and PR. Rightly or wrongly, their customers and audiences expect them to possess expert knowledge, or at least know where to find it. In my estimation, Mobile social media equals mobile knowledge management, which puts the “experts” at your fingertips, when you need them.
This comment was originally posted on E L S U A ~ A KM Blog Thinking Outside The Inbox by Luis Suarez
Collaboration Goes Mobile in 2010
by Bill Ives http://www.fastforwardblog.com/2010/02/08/collaboration-goes-mobile-in-2010/
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