by Joe McKendrick
February 28, 2010 at 12:03 pm
· Filed under Enterprise 2.0, Social Computing, Social Media, User Revolution, Web 2.0
David Worthington, technologizer for PCWorld, recently verbalized what we’ve all been suspecting in recent times: social media is where the action is these days for corporations, not just Websites. He calls this the “era of light computing,” and observes how networks are the new driving force of corporate success:
“The era of light computing has begun, and social media is big enough that the average person can shape perceptions. A Web site is no longer the most meaningful way for us to interact to tell companies about their products or to use online services…. At any given time, it is likely that conversations about big businesses are happening on Facebook, Twitter and other social media, and those conversations can be initiated by anyone from anywhere.”
Wortington labels a big part of this trend as “social CRM,” in which not only do businesses and customers talk to each other, but customers talk to one another as well. Businesses that rely solely on Websites to facilitate communications will miss out on the dialog.
How is your company or organization engaging in this latest evolution? Are your customers networking with each other? In all likelihood, they may be — whether you are part of the conversation or not.
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ffblogFebruary 28th, 2010 at 12:03 pm |
New: : Enter the ‘era of light computing’: social media is where the action is for organizations http://bit.ly/aJwMsb
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New: : Enter the ‘era of light computing’: social media is where the action is for organizations http://bit.ly/aJwMsb http://bit.ly/cHD73z
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Enter the ‘era of light computing’: social media is where the action is for … http://bit.ly/aydVEF
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“Enter the ‘era of light computing’: social media is where the action is for …” http://bit.ly/aUnHuU
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Enter the ‘era of light computing’: social media is where the action is for …: by Joe McKendrick David Worthingt… http://bit.ly/cp1Yru
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ezfreeFebruary 28th, 2010 at 12:42 pm |
Enter the ‘era of light computing’: social media is where the action is for …: by Joe McKendrick David Worthingt… http://bit.ly/cp1Yru
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Enter the ‘era of light computing’: social media is where the action is for organizations http://bit.ly/aJwMsb
This comment was originally posted on Twitter
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SEOSpyFebruary 28th, 2010 at 12:48 pm |
RT @ffblog: Enter the ‘era of light computing’: social media is where the action is for organizations http://bit.ly/anKUpj
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Enter the ‘era of light computing’: social media is where the action is for organizations: David Worthington… http://tinyurl.com/yhx4wpu
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fast forward.. Enter the ‘era of light computing’: social media is where the action is for organizations http://ow.ly/16GycH
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Enter the ‘era of light computing’: social media is where the action is for organizations http://ow.ly/1cFTx #socialmedia
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RT @dougbachelor – Enter the ‘era of light computing’: social media is where the action is for organizations http://ow.ly/1cFTx #socialmedia
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Enter the ‘era of light computing’: social media is where the action is for organizations http://bit.ly/aKPtQ3
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Enter the ‘era of light computing’: social media is where the action is for organizations http://bit.ly/aKPtQ3 /via @wolfpaas
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mip69March 1st, 2010 at 7:29 am |
Enter the ‘era of light computing’: social media is where the action is for organizations http://tinyurl.com/yhx4wpu
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Enter the ‘era of light computing’: social media is where the action is for organizations http://bit.ly/9cqHZb
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RT @mparent77772: Enter the ‘era of light computing’: social media is where the action is for organizations http://bit.ly/9cqHZb
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RT @mparent77772: Enter the ‘era of light computing’: social media is where the action is for organizations http://bit.ly/9cqHZb
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Enter the ‘era of light computing’: #socialmedia is where the action is for organizations http://bit.ly/9Hj7ji
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Enter the ‘era of light computing’: social media is where the action is for organizations http://ff.im/-hdIdr
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Danny Wahlquist: Enter the ‘era of light computing’: social media is where the action is for organizat… http://bit.ly/cL3NP3 #socialmedia
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