Comments on: Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage http://www.fastforwardblog.com/2010/03/05/fortune-500-and-social-media-a-longitudinal-study-of-blogging-and-twitter-usage/ Fri, 28 Oct 2011 01:28:22 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Jon Husband http://www.fastforwardblog.com/2010/03/05/fortune-500-and-social-media-a-longitudinal-study-of-blogging-and-twitter-usage/comment-page-2/#comment-280214 Jon Husband Mon, 08 Mar 2010 09:40:56 +0000 http://www.fastforwardblog.com/?p=4603#comment-280214 Second and third Kristina's and Bill's comments about blogging versus Twitter in the organization. Second and third Kristina’s and Bill’s comments about blogging versus Twitter in the organization.

]]> By: Bill Ives http://www.fastforwardblog.com/2010/03/05/fortune-500-and-social-media-a-longitudinal-study-of-blogging-and-twitter-usage/comment-page-1/#comment-279464 Bill Ives Sat, 06 Mar 2010 02:30:11 +0000 http://www.fastforwardblog.com/?p=4603#comment-279464 Kristina - I agree. If you want to deliver a message with any complexity you need a blog and not just Twitter- otherwise you are simply pointing to other's messages Bill Kristina – I agree. If you want to deliver a message with any complexity you need a blog and not just Twitter- otherwise you are simply pointing to other’s messages Bill

]]> By: Kristina Allen http://www.fastforwardblog.com/2010/03/05/fortune-500-and-social-media-a-longitudinal-study-of-blogging-and-twitter-usage/comment-page-1/#comment-279416 Kristina Allen Fri, 05 Mar 2010 22:52:51 +0000 http://www.fastforwardblog.com/?p=4603#comment-279416 It's both fascinating and alarming that more Fortune 500 companies have jumped on the Twitter bandwagon than the blog wagon. I often think of the blog as the grand central station of social media. Twitter, Facebook and the like are great for connecting, customer service, promotion, conversation and so on, but blogs allow organizations to think in paragraphs rather than one or two sentences at a time. Short and sweet status updates are fantastic, but to bare to the heart and soul of your business you need a larger platform that is still conversational in nature, I think. It’s both fascinating and alarming that more Fortune 500 companies have jumped on the Twitter bandwagon than the blog wagon. I often think of the blog as the grand central station of social media. Twitter, Facebook and the like are great for connecting, customer service, promotion, conversation and so on, but blogs allow organizations to think in paragraphs rather than one or two sentences at a time.

Short and sweet status updates are fantastic, but to bare to the heart and soul of your business you need a larger platform that is still conversational in nature, I think.

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