Time to expand the Mobile Platform for Pub Media
by Rob Paterson
Things are moving so fast! In a month the iPad will be here. The shift from traditional computers to Mobile will take off.
But Pub Media are still coming to terms with the web itself. There are still holdouts for Digital Radio. Many hope that Digital Stations for TV are the future. After all huge sums have been spent on them. Many still deny the web. We can see this in the resources applied to it – in most stations less than 20%.
But it is clear now. The Web is it. The web is where we will consume media.
The decisive shift will be 2011 after the iPad has taken hold.
And the part of the web that will be THE place will be Mobile and I include iPad in Mobile.
So is all lost? No!
The Public Radio Player is surely the place to use as a beach head? It has been very popular with 2.5 million downloads in the Apple Apps store (includes upgrades). It has great functionality. It ties nicely back to the stations.
Let’s get a project to build of this and to include TV!
The iPad is ideal for watching video – please please please – make it easy for me to watch the great content of the public system and to integrate it into radio too.
Here is my vision:
- Radio and TV content is integrated – I can search for say Jane Austen and find video and audio and text – I can find other Jane Austen fans in my city – we can get together – we can create a community around out topic
- I can do this for news and opinion – I can follow a topic and draw on all sources – AND from my local community
- I can do this for music, documentary, whatever
The key is to offer the place where the full resources of all the system comes together in one device and in one place and where the community is added too.
