by Rob Paterson
March 28, 2010 at 11:48 am
· Filed under Content, Hugh McLeod, Social Contact, Social Media, Social Objects
Facebook has over 400 million members and growing. Why?
Now it is clear that people are finding that online is THE PLACE to find a mate. Average time on site 22 minutes! Average age is 48. Customer spend on average $239 a year. The industry is worth over a $1.0 billion a year. Why?
What this says to me is that:
- People are alone and cut off – they want to find safe ways of connecting
- What we want is social contact more than content
- If you have content, then you have to wrap contact around it - a Jane Austen Book Club will do it – As Hugh says make it into a Social Object
- Your content becomes a Trust builder- Is this why so many personal ads say “I am an NPR listener”? It could just as well say “I am a Tea Bagger” – still tells others who you are
Contact – real human contact is what people want. The proof is in the sex statistic – 1/3 of women have sex on the first date – why? I think because the online dating algorithms work – both feel that they are indeed a match and the barriers go down
And your online social strategy is based on what ideas?
(Via Online Schools)
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56 Tweets
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JaneApril 12th, 2010 at 3:45 am |
Hallo Rob!
I really liked the graphic! I’m also pretty much sure, I ready an blog-post that was based on this stats, but I don’t really remember the link to it.
There’s just one point that irritated me a bit: The Facebook introduction! Because actually you’re writing about real Online-Dating Platforms and Facebook is a “free” (people just open their lives to the Ad-Industry in exchange…) Social Networking Site.
The need to connect did not decrease since web 2.0, in my opinion. It’s just basic human instincts.
But a joke to the end: there’s a group of actors who don’t agree with “The internet is for online dating”, search “the internet is for p0rn” in Youtube. Funny Broadway musical!
Jane
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ffblogMarch 28th, 2010 at 11:48 am |
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mostashMarch 28th, 2010 at 12:08 pm |
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fbdaterMarch 28th, 2010 at 12:28 pm |
Online dating is bigger than porn – People want Contact more than Content http://bit.ly/bTfy7X
This comment was originally posted on Twitter
Online dating is bigger than porn – People want Contact more than Content: I think because the online dating algor… http://bit.ly/bTfy7X
This comment was originally posted on Twitter
Online dating is bigger than porn – People want Contact more than Content http://bit.ly/aQ3IUo
This comment was originally posted on Twitter
Online dating is bigger than porn – People want Contact more than Content http://bit.ly/aXKnaW
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Online dating is bigger than porn – People want Contact more than Content: I think because the online dating algor… http://bit.ly/cTthgd
This comment was originally posted on Twitter
Online dating is bigger than porn – People want Contact more than Content: I think because the online dating algor… http://bit.ly/bTfy7X
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carzanaMarch 28th, 2010 at 12:30 pm |
Online dating is bigger than porn – People want Contact more than Content: I think because the online dating algor… http://bit.ly/cTthgd
This comment was originally posted on Twitter
Online dating is bigger than porn – People want Contact more than Content: I think because the online dating algor… http://bit.ly/bTfy7X
This comment was originally posted on Twitter
Online dating is bigger than porn – People want Contact more than Content: I think because the online dating algor… http://bit.ly/cTthgd
This comment was originally posted on Twitter
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naroMarch 28th, 2010 at 12:31 pm |
Online dating is bigger than porn – People want Contact more than Content http://bit.ly/areJ1m
This comment was originally posted on Twitter
Online dating is bigger than porn – People want Contact more than Content: I think because the online dating algor… http://bit.ly/cTthgd
This comment was originally posted on Twitter
Online dating is bigger than porn – People want Contact more than Content: I think because the online dating al.. http://bit.ly/9FjL0s
This comment was originally posted on Twitter
Online dating is bigger than porn – People want Contact more than Content: I think because the online dating algor… http://bit.ly/cTthgd
This comment was originally posted on Twitter
Online dating is bigger than porn – People want Contact more than Content http://bit.ly/cTthgd
This comment was originally posted on Twitter
Online dating is bigger than porn – People want Contact more than Content http://bit.ly/cTthgd
This comment was originally posted on Twitter
Online dating is bigger than porn – People want Contact more than Content http://bit.ly/altQp1
This comment was originally posted on Twitter
Provocative: Online dating is bigger than porn – People want Contact more than Content http://bit.ly/bMdbfm
This comment was originally posted on Twitter
RT @robbnotes: Online dating is bigger than porn – People want Contact more than Content. See some amazing stats here: http://bit.ly/a1wgZ6
This comment was originally posted on Twitter
Online dating is bigger than porn – People want Contact more than Content: I think because the online dating algor… http://bit.ly/cTthgd
This comment was originally posted on Twitter
The FASTForward Blog » Online dating is bigger than porn – People …: I think because the online dating algorithm… http://bit.ly/cTthgd
This comment was originally posted on Twitter
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j0d3yMarch 28th, 2010 at 1:00 pm |
Insight into Online Dating; separating the wheat from the chaffe http://bit.ly/dwMz0V **1 in 10 Sex Offenders use Online Dating!** #WARNING
This comment was originally posted on Twitter
Online dating is bigger than porn – People want Contact more than Content http://bit.ly/b9UKSB
This comment was originally posted on Twitter
RT @robbnotes: Online dating is bigger than porn – People want Contact more than Content. See some amazing stats here: http://bit.ly/a1wgZ6
This comment was originally posted on Twitter
Online dating is bigger than porn – People want Contact more than Content: I think because the online dating algor… http://bit.ly/cTthgd
This comment was originally posted on Twitter
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hkqrdMarch 28th, 2010 at 1:24 pm |
tv.jpgroom.com : Online dating is bigger than porn – People want Contact more than Content http://ow.ly/16UGO3
This comment was originally posted on Twitter
Online dating is bigger than porn – People want Contact more than Content http://bit.ly/d7gUWy
This comment was originally posted on Twitter
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RoyHPMarch 28th, 2010 at 1:45 pm |
Online dating is bigger than porn – People want Contact more than Content http://bit.ly/areJ1m RT @naro
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Indústria de encontros virtuais é maior até que pornografia na rede. Veja as estatísticas: http://bit.ly/bynaSX #MarketingDigital
This comment was originally posted on Twitter
Indústria de #EncontrosVirtuais é maior até que #Pornografia na rede. Veja as #Estatísticas: http://bit.ly/bynaSX #MarketingDigital
This comment was originally posted on Twitter
@tdebaillon
Provocative: Online dating is bigger than porn – People want Contact more than Content http://bit.ly/bMdbfm
This comment was originally posted on Twitter
Provocative: Online dating is bigger than porn – People want Contact more than Content http://bit.ly/bMdbfm (via @tdebaillon)
This comment was originally posted on Twitter
La drague en ligne + forte que le porno : les gens veulent du fond +que de la forme, en gros http://is.gd/b3ULJ via @royHP @naro (corrigé)
This comment was originally posted on Twitter
RT @naro: Online dating is bigger than porn – People want Contact more than Content http://bit.ly/areJ1m
This comment was originally posted on Twitter
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ArOuAMarch 28th, 2010 at 2:27 pm |
La drague en ligne plus forte que le porno http://is.gd/b3ULJ (RT: @agharass RT @xoxobCapucine via @florencedesruol)
This comment was originally posted on Twitter
RT:@agharass C’est une etape forte vers le porno.RT @xoxobCapucine: La drague en ligne plus forte que le porno http://is.gd/b3ULJ
This comment was originally posted on Twitter
Indústria de #EncontrosVirtuais é maior até que #Pornografia na rede. Veja as #Estatísticas: http://bit.ly/bynaSX #MarketingDigital
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Or: connexions >> transaxions RT @tdebaillon Online dating bigger thn porn – People want Contact >> Content http://bit.ly/bMdbfm
This comment was originally posted on Twitter
Indústria de #EncontrosVirtuais é maior até que #Pornografia na rede. Veja as #Estatísticas: http://bit.ly/bynaSX #MarketingDigital
This comment was originally posted on Twitter
fast forward.. Online dating is bigger than porn – People want Contact more than Content http://ow.ly/16UPef
This comment was originally posted on Twitter
Indústria de #EncontrosVirtuais é maior até que #Pornografia na rede. Veja as #Estatísticas: http://bit.ly/bynaSX #MarketingDigital
This comment was originally posted on Twitter
Online Dating bigger than Porn… people want contact more than content … http://bit.ly/bxi0bK
This comment was originally posted on Twitter
Indústria de #EncontrosVirtuais é maior até que #Pornografia na rede. Veja as #Estatísticas: http://bit.ly/bynaSX #MarketingDigital
This comment was originally posted on Twitter
Indústria de #EncontrosVirtuais é maior até que #Pornografia na rede. Veja as #Estatísticas: http://bit.ly/bynaSX #MarketingDigital
This comment was originally posted on Twitter
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