Upcoming webinar: Marty St. George, CMO of JetBlue
by Hylton Jolliffe
Join us on Wednesday, May 12 Thursday, May 13th when we’ll be joined by Marty St. George, the CMO of JetBlue, one of America’s admired brands, for an hour-long discussion on how JetBlue has experimented with and embraced “social-ness.”
Tune in and you’ll hear how JetBlue has integrated 2.0 principles into its business processes and customer experiences as well as undertaken the hard work of orienting its culture towards a more open and innovative mindset. You’ll also learn about:
- How technology is anticipating and enabling a more human (and occasionally messy) culture of collaboration to drive growth
- How the rise and empowerment of the individual doesn’t have to come at the cost of the company
- How embracing transparency, resisting fear, and tolerating failure are critical in today’s dynamic marketplace
- How the design and architecture of new customer service strategies has driven success
The conversation will be hosted by Francois Gossieaux, co-author of the book “The Hyper-Social Organization” due out this summer.
Find out more and register to attend this free event.
















