Comments on: Enhancing Product Development with Enterprise 2.0 http://www.fastforwardblog.com/2010/07/06/enhancing-product-development-with-enterprise-2-0/ Fri, 28 Oct 2011 01:28:22 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Ellen Feaheny http://www.fastforwardblog.com/2010/07/06/enhancing-product-development-with-enterprise-2-0/comment-page-1/#comment-300148 Ellen Feaheny Tue, 06 Jul 2010 16:47:23 +0000 http://www.fastforwardblog.com/?p=5082#comment-300148 Yes yes yes! As usual, on perfect target! Enterprise 2.0 without product development to me simply lacks the needs business value. I wrote a blog with a similar theme a last week... sorta different angle, but similar. http://www.appfusions.com/display/Dashboard/2010/07/03/CrowdSourcing+into+real+product+-+phase+II Yes yes yes! As usual, on perfect target!

Enterprise 2.0 without product development to me simply lacks the needs business value.

I wrote a blog with a similar theme a last week… sorta different angle, but similar.

http://www.appfusions.com/display/Dashboard/2010/07/03/CrowdSourcing+into+real+product+-+phase+II

]]> By: Doug Hadden http://www.fastforwardblog.com/2010/07/06/enhancing-product-development-with-enterprise-2-0/comment-page-1/#comment-300128 Doug Hadden Tue, 06 Jul 2010 14:34:40 +0000 http://www.fastforwardblog.com/?p=5082#comment-300128 There seems to be a tendency to focus on what Enterprise 2.0 can do for product development through customer engagement. Don't get me wrong: I fully agree with it. (And, one tends to get leading-edge and innovative ideas from customers who engage in Enterprise 2.0 with companies rather than traditional enhancement request processes and user groups.) The hidden story is how companies are able to use Enterprise 2.0 for internal collaboration in product development. There really has been two major trends in software development: flexbility vs. traditional tools and global development. Many small and medium sized ISVs cannot afford the high cost associated with requirements management tools. Many of these tools are built based on specific paradigms in software development. ISVs are able to adapt social networking technology to conform to their processes. Requirements, roadmaps, bug tracking, status reporting, market research etc are all possible using these tools. Engaging customer-facing folks with developers to answer questions is easily managed. Many ISVs now develop globally. It can be a 24/7 development environment with offices and outsourcers around the world. Enterprise 2.0 tools are ideal for publishing and finding knowledge in the product development cycle. Participants can be anywhere with an Internet connection (as I am right now). It can break the mess of e-mail and IM communications where people need to hunt for needed data. The use of Enterprise 2.0 tools for internal product development helps companies to understand how collaboration works - how to organize informaiton - how to encourage participation. Putting them on track for customer engagement. There seems to be a tendency to focus on what Enterprise 2.0 can do for product development through customer engagement. Don’t get me wrong: I fully agree with it. (And, one tends to get leading-edge and innovative ideas from customers who engage in Enterprise 2.0 with companies rather than traditional enhancement request processes and user groups.)

The hidden story is how companies are able to use Enterprise 2.0 for internal collaboration in product development. There really has been two major trends in software development: flexbility vs. traditional tools and global development.

Many small and medium sized ISVs cannot afford the high cost associated with requirements management tools. Many of these tools are built based on specific paradigms in software development. ISVs are able to adapt social networking technology to conform to their processes. Requirements, roadmaps, bug tracking, status reporting, market research etc are all possible using these tools. Engaging customer-facing folks with developers to answer questions is easily managed.

Many ISVs now develop globally. It can be a 24/7 development environment with offices and outsourcers around the world. Enterprise 2.0 tools are ideal for publishing and finding knowledge in the product development cycle. Participants can be anywhere with an Internet connection (as I am right now). It can break the mess of e-mail and IM communications where people need to hunt for needed data.

The use of Enterprise 2.0 tools for internal product development helps companies to understand how collaboration works – how to organize informaiton – how to encourage participation. Putting them on track for customer engagement.

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