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What Social Employees Should Expect from the Business, and Vice Versa: a ‘Social Employee Manifesto’

by Joe McKendrick

Late last year, I had the opportunity to join a group of highly motivated and very smart people at the SOA Symposium in Rotterdam to formulate and release the SOA Manifesto, a document meant to spell out the core values and related principles that should be part of service orientation.

Understanding the power of well-thought-out and collaborative efforts to guide us through this complex age, it was very interesting to come across a work called the ‘Social Employee Manifesto,’ which outlines a set of core principles for working in the networked age.

Or as its author, Michael Fauscette (IDC), puts it, a “start” in this direction.  It’s a very good start, because many companies simply don’t know how to handle the changes in workstyles and attitudes that are being fueled within social enterprises.

Here are some ways organizations should support the social employee, as Michael proposes:

  • Managers are coaches and mentors, not “bosses”
  • Empowerment to take on business problems without micromanaging but within established guidelines.
  • Social web policies and training.
  • Freedom to choose hardware such as mobile devices, laptops, etc. that fits their individual work style.
  • Continuous access to the social Web.
  • The freedom and ability to form ad hoc workgroups as needed to address business issues and problems.

And here are some of the ways social employees support the business:

  • Distributed micro-problem solving. Every employee can solve a small problem everyday. Distributed problem solving eliminates
  • most large business issues before they get “big”.
  • Creativity
  • Strong work ethic that can self manage to personal results and high levels of productivity
  • Responsibility and accountability
  • Strong personal brand
  • Participates and is engaged with the business
  • Effectively represents the corporate brand

Does this cover it?  Does anyone else have ideas or principles for should go into a ‘Social Employee Manifesto’?

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48 Comments »

JustinAtSmilelyJuly 20th, 2010 at 1:10 pm

Nice Post! I think another point is that organizations need to give social media managers time to prove themselves. With regards to social media, ROI is difficult to translate into pure money figures and also takes time to develop.

mfauscetteJuly 16th, 2010 at 4:07 pm

What Social Employees Should Expect from the Business, and Vice Versa: a ‘Social Employee Manifesto’ http://tinyurl.com/22u6nkf

This comment was originally posted on Twitter

hardawayJuly 16th, 2010 at 4:12 pm

http://www.fastforwardblog.com/2010/07/16/what-social-employees-should-expect-from-the-business-and-vice-versa-a-social-employee-manifesto/

This comment was originally posted on Twitter

amberwinansJuly 16th, 2010 at 4:15 pm

RT @mfauscette: What Social Employees Should Expect from the Business, and Vice Versa: a ‘Social Employee Manifesto’ http://tinyurl.com/22u6nkf

This comment was originally posted on Twitter

SOABlogsJuly 16th, 2010 at 6:15 pm

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This comment was originally posted on Twitter

ITBlogNetJuly 16th, 2010 at 6:15 pm

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This comment was originally posted on Twitter

ITBlogNetJuly 16th, 2010 at 6:45 pm

#SOA #Blogs What Social Employees Should Expect from the Business, and Vice Versa: a ‘Social Employe.. http://bit.ly/9heTPS

This comment was originally posted on Twitter

ChrisManet22July 16th, 2010 at 7:30 pm

fast forward.. What Social Employees Should Expect from the Business, and Vice Versa: a ‘Social Employee Manifesto’ http://ow.ly/18avEe

This comment was originally posted on Twitter

AbhilashaEntIncJuly 16th, 2010 at 9:17 pm

RT @SOABlogs: #SOA #Blogs What Social Employees Should Expect from the Business, and Vice Versa: a …: by Joe McKendrick Late l… http://bit.ly/9oKLBu

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mumblrJuly 17th, 2010 at 1:19 am

Reading: What Social Employees Should Expect from the Business, and Vice Versa: a ‘Social Employee Manifesto’ http://bit.ly/d5jJJq

This comment was originally posted on Twitter

netocietyJuly 17th, 2010 at 4:03 am

What Social Employees Should Expect from the Business, and Vice Versa: a ‘Social Employee Manifesto’ http://bit.ly/bR41Ja

This comment was originally posted on Twitter

mikeptweetJuly 17th, 2010 at 5:54 am

What Social Employees Should Expect from the Business, and Vice Versa: a ‘Social Employee Manifesto’ http://is.gd/dvBoB

This comment was originally posted on Twitter

elliotrosenbergJuly 17th, 2010 at 6:58 am

http://www.fastforwardblog.com/2010/07/16/what-social-employees-should-expect-from-the-business-and-vice-versa-a-social-employee-manifesto/

This comment was originally posted on Twitter

BillIvesJuly 17th, 2010 at 10:14 am

a ‘Social Employee Manifesto’ from @joemckendrick http://bit.ly/91dL6h

This comment was originally posted on Twitter

sympmarcJuly 17th, 2010 at 10:17 am

RT @BillIves: a ‘Social Employee Manifesto’ from @joemckendrick http://bit.ly/91dL6h

This comment was originally posted on Twitter

TweetSmarterJuly 17th, 2010 at 11:30 am

A ‘Social Employee Manifesto’: http://j.mp/cmbCXh

This comment was originally posted on Twitter

mouiJuly 17th, 2010 at 11:33 am

What Social Employees Should Expect from the Business, and Vice Versa: a ‘Social Employee Manifesto’ http://bit.ly/cyIktF

This comment was originally posted on Twitter

oldshepJuly 17th, 2010 at 11:37 am

What Social Employees Should Expect from the Business, and Vice Versa: a ‘Social Employee Manifesto’ http://bit.ly/8WZL6l #HR #socialmedia

This comment was originally posted on Twitter

Joe9L9July 17th, 2010 at 11:38 am

What Social Employees Should Expect from the Business and Vice Versa: a ‘Social Employee Manifesto’ http://is.gd/dvTxK

This comment was originally posted on Twitter

spooney35July 17th, 2010 at 11:38 am

RT @TweetSmarter: A ‘Social Employee Manifesto’: http://j.mp/cmbCXh

This comment was originally posted on Twitter

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oldshepJuly 17th, 2010 at 11:42 am

Thinking that the ‘Social Employee Manifesto’ looks good for knowledge workers, but not all workplaces http://bit.ly/8WZL6l #HR #socialmedia

This comment was originally posted on Twitter

dudeman718July 17th, 2010 at 11:42 am

/@TweetSmarter: A ‘Social Employee Manifesto’: http://j.mp/cmbCXh

This comment was originally posted on Twitter

Alex_Cross_fanJuly 17th, 2010 at 11:44 am

RT @TweetSmarter: A ‘Social Employee Manifesto’: http://j.mp/cmbCXh

This comment was originally posted on Twitter

silran666July 17th, 2010 at 11:47 am

RT @dudeman718: /@TweetSmarter: A ‘Social Employee Manifesto’: http://j.mp/cmbCXh

This comment was originally posted on Twitter

rjpanettiJuly 17th, 2010 at 11:49 am

@cswanger check this out RT @TweetSmarter: A ‘Social Employee Manifesto’: http://j.mp/cmbCXh

This comment was originally posted on Twitter

WorkwayJuly 17th, 2010 at 11:52 am

RT @TweetSmarter: A ‘Social Employee Manifesto’: http://j.mp/cmbCXh

This comment was originally posted on Twitter

gagan_sJuly 17th, 2010 at 12:02 pm

RT @mfauscette: What Social Employees Should Expect from the Biz, and Vice Versa: a ‘Social Employee Manifesto’ http://tinyurl.com/22u6nkf

This comment was originally posted on Twitter

Tian0000July 17th, 2010 at 12:24 pm

TweetSmarter: A Social Employee Manifesto’: http://j.mp/cmbCXh http://ow.ly/18b0eG

This comment was originally posted on Twitter

SamPolancoJuly 17th, 2010 at 12:25 pm

RT TweetSmarter: A Social Employee Manifesto’: http://j.mp/cmbCXh http://ow.ly/18aZVf

This comment was originally posted on Twitter

LaKotipeltoJuly 17th, 2010 at 12:37 pm

Wouldn’t it be great to work under these “rules”? RT @TweetSmarter A ‘Social Employee Manifesto’: http://j.mp/cmbCXh

This comment was originally posted on Twitter

techproneJuly 17th, 2010 at 12:38 pm

TweetSmarter: A ‘Social Employee Manifesto’: http://j.mp/cmbCXh http://url4.eu/5zdmS

This comment was originally posted on Twitter

driessenJuly 17th, 2010 at 3:00 pm

RT @BillIves: a ‘Social Employee Manifesto’ from @joemckendrick http://bit.ly/91dL6h > yeah, love it!

This comment was originally posted on Twitter

__furyJuly 17th, 2010 at 3:02 pm

Facebook : The FASTForward Blog » What Social Employees Should Expect from the Business, and Vice Versa: a ‘Social… http://bit.ly/dqm3Ku

This comment was originally posted on Twitter

gabymentaJuly 17th, 2010 at 6:00 pm

A ‘Social Employee Manifesto’: http://j.mp/cmbCXh

This comment was originally posted on Twitter

cgerrishJuly 18th, 2010 at 1:51 pm

The FASTForward Blog » What Social Employees Should Expect from the Business, and Vice Versa: a ‘Social Employee… http://ff.im/-nSSYq

This comment was originally posted on Twitter

Greg2dot0July 18th, 2010 at 4:03 pm

What Social Employees Should Expect from the Business, and Vice Versa: a ‘Social Employee Manifesto’ http://bit.ly/bhpui1 #yam

This comment was originally posted on Twitter

moonlearnJuly 19th, 2010 at 2:44 am

a wiki workplace ~ RT @TweetSmarter A ‘Social Employee Manifesto’: http://j.mp/cmbCXh

This comment was originally posted on Twitter

tdebaillonJuly 19th, 2010 at 3:02 am

What Social Employees Should Expect from the Business, and Vice Versa: a ‘Social Employee Manifesto’ http://bit.ly/cI8SKu

This comment was originally posted on Twitter

FredVietenJuly 19th, 2010 at 6:23 am

The FASTForward Blog > ‘Social Employee Manifesto’ http://bit.ly/bt52rr

This comment was originally posted on Twitter

andyjankowskiJuly 20th, 2010 at 6:12 am

What Social Employees Should Expect from the Business, and Vice Versa: a ‘Social Employee Manifesto’: http://bit.ly/9gvbap

This comment was originally posted on Twitter

TiffanyLaBancaJuly 20th, 2010 at 6:29 am

RT @andyjankowski: What Social Employees Should Expect from the Business, and Vice Versa: a ‘Social Employee Manifesto’: http://bit.ly/9gvbap

This comment was originally posted on Twitter

bhavenJuly 21st, 2010 at 10:17 am

What Social Employees Should Expect from the Business, and Vice Versa: a ‘Social Employee Manifesto’ http://tinyurl.com/22u6nkf True 4 gov?

This comment was originally posted on Twitter

jonburnsproJuly 21st, 2010 at 11:41 am

‘Social Employee Manifesto’: http://bit.ly/9gvbap (via @andyjankowski)

This comment was originally posted on Twitter

leocianconiJuly 22nd, 2010 at 3:24 pm

Manifesto do Trabalhador 2.0 – http://tinyurl.com/269saqy

This comment was originally posted on Twitter

jswaysJuly 23rd, 2010 at 12:56 pm

Need exec support of SM? Biz benefits outlined in “social employee manifesto” @mfauscette via @joemckendrick http://bit.ly/cI8SKu

This comment was originally posted on Twitter

BKneuerJuly 23rd, 2010 at 1:50 pm

RT @jsways: Need exec support of SM? Biz benefits..in “social employee manifesto” @mfauscette via @joemckendrick http://bit.ly/cI8SKu

This comment was originally posted on Twitter

IvanWebbJuly 28th, 2010 at 5:17 pm

What Social Employees Should Expect… translate from ‘business’ to ‘education’ for some useful thoughts?http://bit.ly/bDZpuU #swpbs

This comment was originally posted on Twitter

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