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TV May Be the Next Social Media Checkin Targat After Location

by Bill Ives

August 17, 2010 at 3:07 am · Filed under Enterprise 2.0, Mobile, Social Media

Foursquare has become huge as a location checkin service. There are others, as well in the field. I have not gotten the bug but it took me a while to warm up to Twitter. Now, as Mashable reports, a number of services have popped up that re-purpose the checkin concept, popularized by Foursquare, and connect it to media and entertainment, as opposed to location.

Now checkin to TV and movies is more virtual than physical but that is fine in a virtual world. In practice, this entertainment checkin behavior is more familiar than location checkin. It actually emulates the way we experience entertainment in our everyday lives. Mashable writes, “the desire to share is unchanging — it’s how we share that will continue to evolve with the help of social media and entertainment checkin services.” I agree.

Mashable mentions three entertainment based checkin services: GetGlue, Philo and Miso. They all have mobile and web applications designed to support and enhance this natural entertainment-driven social behavior. Here is what Mashable wrote:

GetGlue’s iPhone app extends beyond just television content and supports checkins for books, wines, topics, celebrities and video games. Rewards come in the form of stickers earned from app activity. GetGlue has been around for years attempting to master social recommendation via the browser. With the move to mobile, the company can marry checkins to the social intelligence previously harvested.

Philo is hyper-focused on live television. Viewers use the iPhone app or web to check-in to the live content they’re watching. Philo pulls TV listings directly from cable providers, so viewers can even see the content that’s trending locally and pinpoint where to watch it. App users earn show-specific awards based on their behaviors and work their way up a Hollywood-style ladder to earn “Director” and “Executive Producer” “credits” for shows.

Miso is also about creating a social television watching experience. The alpha service currently has iPhone, iPad and web apps that support TV show or movie checkins. It bills itself as “Foursquare for TV” and has its own game mechanics and badges that are designed to hook viewers with the promise of unlocking additional content.

It seems that checking-in to television shows or other entertainment modes, if done right, can create a connection between media consumers with similar interests. I wonder when this trend will move to the enterprise. In some ways many of the collaboration platforms provide a similar services as you can see who has read what and people can comment on it. The difference is that checkin takes it a step further with real-time reporting. Even this capability can be found in some enterprise collaboration platforms. It is just not focused in the same way as these Web checkin tools. I am sure that this and Foursquare for the enterprise will evolve but will it take off and sustain itself. I am still thinking about this one.

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TracyAugust 17th, 2010 at 5:48 am

Totally love using Miso to check into TV shows and movies. I think that ultimately most social media is going to be implemented across a lot of different channels and checking into this is just the beginning. Look out for more to take over soon just as Miso and Foursquare have done.

ChristopherAugust 18th, 2010 at 7:49 pm

Hi Bill. Thanks for the mention! I’m on the team at Philo and we’re having a blast providing an app for people to watch TV shows with one another and comment on what they’re seeing, all while winning cool prizes and awards. Anyone interested should check us out at http://www.playphilo.com.