inicio mail me! sindicaci;ón

Hyper-Social Enterprise: What it Takes to Lead One

by Joe McKendrick

Social enterprises don’t just spring out of some primordial corporate soup, they need good leaders to get them to the promised tribal lands. And we’re not talking about aggressive, power-obsessed leaders — the new leaders for the Business 2.0 organization need to be willing to let their communities take the lead with new initiatives.

Our FastForward friend Francois Gossieaux, along with co-author Ed Moran, has just published a new book that leads managers and business leaders through this new connected economy, titled The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media.

There are many great points raised in the book, and I’ll focus on Francois and Ed’s discussion on what it takes to manage and lead a Hyper-Social enterprise.

Interestingly, the good news about all this is you don’t need to move the mountains and the sea to get to hyper-social nirvana. “You don’t need to do away with hierarchies, as some pundits would have you believe, nor do you have to fear that social media will destroy them — it won’t. ” (aw, shucks…)

But there will be strongly linked communities of employees, customers, and prospects forming within your orbit as a result. They will be part of your hierarchies, and they will be outside the walls of your organization.  Questions you need to ask of your managers and leaders include: “Have we challenged ourselves hard enough in evaluating everything we do?” “If we could restart the company tomorrow, what would it look like?”

Francois and Ed also identified the eight essential qualities Hyper-Social leaders need to embrace:

  1. They behave like humans and demand that their people do too.
  2. They ditch the rule books and embrace values.
  3. They live their values.
  4. They trust their people and create trusted environments.
  5. The embrace transparency.
  6. They embrace diversity.
  7. They never compromise on the quality of the people they surround themselves with.
  8. They let go of control.

Not only do Hyper-Social enterprises need a new way of leadership, but this extends to talent as well. As pointed out above, moving to a social enterprise doesn’t require a great overnight upheaval. But there is a need to bring forward enlightened individuals who understand the power of social media and know how to effectively communicate across these new channels.

Share and Enjoy:
  • E-mail this story to a friend!
  • Print this article!
  • TwitThis
  • del.icio.us
  • Facebook
  • Reddit
  • Digg
  • Google
  • StumbleUpon
  • SphereIt


26 Tweets 1 Other Comment

27 Comments »

netocietyAugust 18th, 2010 at 11:00 am

Hyper-Social Enterprise: What it Takes to Lead One http://bit.ly/92wxq5 #e20

This comment was originally posted on Twitter

mfauscetteAugust 18th, 2010 at 1:38 pm

Hyper-Social Enterprise: What it Takes to Lead One http://tinyurl.com/25szpxo

This comment was originally posted on Twitter

BKneuerAugust 18th, 2010 at 4:07 pm

RT @mfauscette: Hyper-Social Enterprise: What it Takes to Lead One http://tinyurl.com/25szpxo #li #yam

This comment was originally posted on Twitter

GavinHeatonAugust 18th, 2010 at 6:52 pm

Reading: Hyper-Social Enterprise: What it Takes to Lead One http://ow.ly/2rBsf

This comment was originally posted on Twitter

malbonsterAugust 18th, 2010 at 6:55 pm

Oh dear >> “@GavinHeaton: Reading: Hyper-Social Enterprise: What it Takes to Lead One http://ow.ly/2rBsf”

This comment was originally posted on Twitter

Intranets20August 18th, 2010 at 7:26 pm

Hyper-Social Enterprise: What it Takes to Lead One http://ow.ly/18DaQG

This comment was originally posted on Twitter

querdeknerAugust 19th, 2010 at 3:19 am

Hyper-Social Enterprise: What it Takes to Lead One
by Joe McKendrick http://ow.ly/2rIP5 Yeah but where can you find those leaders?

This comment was originally posted on Twitter

hebsgaardAugust 19th, 2010 at 11:46 am

Hyper-Social Enterprise: What it Takes to Lead One http://tinyurl.com/3xzfnwb

This comment was originally posted on Twitter

beastoftraalAugust 19th, 2010 at 11:52 am

Good summary – Hyper-Social Enterprise: What it Takes to Lead One http://bit.ly/aJyb7o

This comment was originally posted on Twitter

joemckendrickAugust 19th, 2010 at 11:55 am

Hyper-Social Enterprise: What it Takes to Lead One: Behave like a human and demand that your people do too… http://ow.ly/2rBsf

This comment was originally posted on Twitter

soafaqAugust 19th, 2010 at 12:16 pm

RT @joemckendrick: Hyper-Social Enterprise: What it Takes to Lead One: Behave like a human and demand that your people do too… http://ow.ly/2rBsf

This comment was originally posted on Twitter

mikerollingsAugust 19th, 2010 at 12:20 pm

RT @joemckendrick: Hyper-Social Enterprise: What it Takes to Lead One: Behave like a human and demand that your people do too… http://ow.ly/2rBsf

This comment was originally posted on Twitter

tetradianAugust 19th, 2010 at 2:13 pm

RT @joemckendrick: Hyper-Social Enterprise: What it Takes to Lead One: Behave like a human and demand your people do too http://ow.ly/2rBsf

This comment was originally posted on Twitter

TheCRAugust 19th, 2010 at 4:56 pm

RT @netociety: Hyper-Social Enterprise: What it Takes to Lead One http://bit.ly/92wxq5 #e20

This comment was originally posted on Twitter

LibelAugust 19th, 2010 at 4:57 pm

RT @TheCR: RT @netociety: Hyper-Social Enterprise: What it Takes to Lead One http://bit.ly/92wxq5 #e20

This comment was originally posted on Twitter

adowborAugust 19th, 2010 at 7:59 pm

RT @hebsgaard: Hyper-Social Enterprise: What it Takes to Lead One http://tinyurl.com/3xzfnwb

This comment was originally posted on Twitter

rhunoldAugust 20th, 2010 at 9:06 am

Hyper-Social Enterprise: What it Takes to Lead One http://bit.ly/cxxrBQ

This comment was originally posted on Twitter

fgossieauxAugust 20th, 2010 at 11:00 am

RT @joemckendrick: Hyper-Social Entprse: What it Takes to Lead One: Behave like a human and demand that ur people do 2 http://ow.ly/2rBsf

This comment was originally posted on Twitter

loocasluAugust 20th, 2010 at 4:40 pm

Reading: Hyper-Social Enterprise: What it Takes to Lead One http://bit.ly/cAveIl by @joemckendrick @ffblog @IGLOOSoftware

This comment was originally posted on Twitter

ConceptHubAugust 23rd, 2010 at 7:50 am

The FASTForward Blog » Hyper-Social Enterprise: What it Takes to Lead One: Enterprise 2.0 Blog: News, Coverage, an… http://bit.ly/a7ojA5

This comment was originally posted on Twitter

joemckendrickAugust 24th, 2010 at 8:43 am

The FASTForward Blog » Hyper-Social Enterprise: What it Takes to Lead One: Enterprise 2.0 Blog: Ne.. http://bit.ly/cAveIl

This comment was originally posted on Twitter

joemckendrickSeptember 1st, 2010 at 9:09 am

Hyper-Social Enterprise: What it Takes to Lead One: Enterprise 2.0 Blog: Ne.. http://bit.ly/cAveIl

This comment was originally posted on Twitter

soafaqSeptember 1st, 2010 at 9:21 am

RT @joemckendrick: Hyper-Social Enterprise: What it Takes to Lead One: Enterprise 2.0 Blog: Ne.. http://bit.ly/cAveIl

This comment was originally posted on Twitter

EdN2zSeptember 1st, 2010 at 9:29 am

RT @joemckendrick: Hyper-Social Enterprise: What it Takes 2 Lead 1 http://bit.ly/cAveIl

This comment was originally posted on Twitter

eugeneleeSeptember 1st, 2010 at 12:35 pm

Recommended reading for leaders and CEOs – “Hyper-Social Enterprise: What it Takes to Lead One” http://twurl.nl/qbxbas

This comment was originally posted on Twitter

Marcio_SaitoSeptember 1st, 2010 at 12:42 pm

RT @eugenelee: Recommended reading for leaders and CEOs – “Hyper-Social Enterprise: What it Takes to Lead One” http://twurl.nl/qbxbas

This comment was originally posted on Twitter

ScorpFromHellSeptember 2nd, 2010 at 6:00 am

@grahamhill this is the couplet I paraphrased in the post BTW:

न चोरहार्यम् न च राजहार्यम् न भ्रातृभाज्यम् न च भारकारि ।
व्यये कृते वर्धत एव नित्यम् विद्या धनम् सर्वधनप्रदानम् ॥

na chOra hAryam na cha rAja hAryam na bhAatr bhAjyam nacha bhArakAri
vyayE krtE vardhata Eva nityam vidyA dhanam sarva dhana pradhAnam

Cannot be stolen, cannot be taken away by the king (taxed/confiscated), cannot be divided among brothers, nor is it heavy. Grows when spent daily, Wealth of Knowledge is the prime amongst all types of wealth.

This comment was originally posted on ScorpFromHell

» Subscribe to the RSS feed for these comments

Your comment

Want an image to appear near your comment? Go to gravatar.com

HTML-Tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Additional comments powered by BackType