by Joe McKendrick
September 1, 2010 at 4:43 pm
· Filed under FASTforward'09
Irina Slutsky of Advertising Age just posted an interesting article on how some companies have created “Chief Listening Officer” posts, intended to oversee the mining of company mentions across social media venues and provide trending analysis.
At Kodak, Beth LaPierre has that role, charged with sifting through 300,000 new mentions of Kodak a month.
Susan Beebe at Dell performs a job of “broad listening” to Dell customers and consumers, and “giving all the intel to her Dell colleagues internally.” Dell even created a position called “Listening Czar: a couple of years ago.
The article points to a very important trend, and that is companies assembling and having someone that makes sense out of social media data — this is now important information to guide companies in market awareness and product innovation. But it’s not clear why these companies feel they need to have a CLO function that’s separate from the chief marketing officer, or other managers for that matter. In this era when markets and workplaces are conversations, every manager should be a “chief listening officer.”
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Agreed kind of a bad precedent because it implies that companies require a CLO to listen. This is one of the struggles that companies have, especially those who focus on broadcast. And, if a CLO is needed for customer engagement, how will this, in turn, change company processes or products to improve customer satisfaction? How can companies innovate if listening becomes a silo!
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mostashSeptember 1st, 2010 at 5:12 pm |
Enter the ‘Chief Listening Officer’… or Shouldn’t We All be CLOs? http://bit.ly/a7ytsF
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Enter the ‘Chief Listening Officer’… or Shouldn’t We All be CLOs? http://bit.ly/cnVjcJ
This comment was originally posted on Twitter
Enter the ‘Chief Listening Officer’… or Shouldn’t We All be CLOs?:
Irina Slutsky of Advertising Age … http://tinyurl.com/2beknpn
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Enter the ‘Chief Listening Officer’… or Shouldn’t We All be CLOs? http://bit.ly/9UcZKe
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via @robpatrob Enter the ‘Chief Listening Officer’… or Shouldn’t We All be CLOs? http://bit.ly/d2KTV4 > we agree
This comment was originally posted on Twitter
Enter the ‘Chief Listening Officer’… or Shouldn’t We All be CLOs? http://bit.ly/9UcZKe
This comment was originally posted on Twitter
RT @robpatrob: Enter the ‘Chief Listening Officer’… or Shouldn’t We All be CLOs? http://bit.ly/9UcZKe
This comment was originally posted on Twitter
RT @darwineco: via @robpatrob Enter the ‘Chief Listening Officer’… or Shouldn’t We All be CLOs? http://bit.ly/d2KTV4 > we agree
This comment was originally posted on Twitter
Enter the ‘Chief Listening Officer’… or Shouldn’t We All be CLOs? http://bit.ly/amENFw
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RT @wimrampen: Enter the ‘Chief Listening Officer’… http://bit.ly/amENFw | Best I ever hear was Chief Visionary Officer – made me laugh!
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RT @wimrampen: Enter the ‘Chief Listening Officer’… or Shouldn’t We All be CLOs? http://bit.ly/amENFw | i do think we should all be CLO 
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AMD1510September 2nd, 2010 at 1:24 pm |
@roosvanvugt RT @wimrampen: Enter the ‘Chief Listening Officer’… or Shouldn’t We All be CLOs? http://bit.ly/amENFw
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Enter the ‘Chief Listening Officer’… or Shouldn’t We All be CLOs? http://bit.ly/9UcZKe #crm #scrm
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Chief Listening Officer, CLO do you need one or is that you? http://bit.ly/9DO0zs
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RT @billives: via @robpatrob: By @joemckendrick: Enter the ‘Chief Listening Officer’… or Shouldn’t We All be CLOs? http://bit.ly/d2KTV4
This comment was originally posted on Twitter
Enter the ‘Chief Listening Officer’… or Shouldn’t We All be CLOs? http://bit.ly/d2KTV4
This comment was originally posted on Twitter
RT @joemckendrick Enter the ‘Chief Listening Officer’… or Shouldn’t We All be CLOs? http://bit.ly/d2KTV4
This comment was originally posted on Twitter
RT @joemckendrick: Enter the ‘Chief Listening Officer’… or Shouldn’t We All be CLOs? http://bit.ly/d2KTV4
This comment was originally posted on Twitter
its going to be my next title – ‘Chief Listening Officer’… or Shouldn’t We All be CLOs? http://bit.ly/daVnOG
This comment was originally posted on Twitter
Enter the ‘Chief Listening Officer’… or Shouldn’t We All be CLOs? http://bit.ly/9UcZKe
This comment was originally posted on Twitter
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