Economist Intelligence Unit Research – Serious Business: Web 2.0 Goes Corporate

Francois Gossieaux — Fri, 09 Feb 2007 00:36:28 +0000

At the FASTforward ‘07 conference this morning, Jeannette Borzo from the Economist Intelligence Unit reported on some of their latest research on how web 2.0 tools and trends are breaking out of the IT industry. The white paper with final results will be released in March, but the slides from here presentation can be downloaded here (PDF format – 43KB).

Some of the findings include:

Corporate executives know about Web 2.0 but there are gaps in their knowledge
Plenty of challenges exist for to businesses that want to get up and running with Web 2.0
Still, 79% see the collaborative web as a way to boost revenues and cut costs, something 30% say will impact all areas of their business.
Large, high-profile companies are using Web 2.0 tools and methods in a variety of ways.
Web 2.0 success can be tricky.

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Economist Intelligence Unit Research – Serious Business: Web 2.0 Goes Corporate