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Archive for 2.0 Business Model

What He Said

by Paula Thornton

Frankly I couldn’t have said it any better than Leo Babauta, in his piece Productivity 2.0: How the New Rules of Work Are Changing the Game. Indeed, he’s said a lot of relevant things I’ve wanted to say, but just haven’t gotten around to.

To put it all in context he compares two perspectives — Old School vs. Productivity 2.0 — across the following dimensions:

Crank It Out vs Deep Focus
Lots of Planning vs Just Start
Tons of Paperwork vs Automate
Multi-Tasking is Productive vs Multi-Project and Single-Task
Produce More vs Produce Less
Be Organized vs Tag, Archive and Search
Hierarchy vs Independence, Freedom and Collaboration
Work Longer Hours vs Work Fewer Hours

This all reinforces fundamental 2.0 thinking.
Way to go, Leo.

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Dick Fosbury - Why the 2.0 Organization will have to wait for the Kids

by Rob Paterson

It’s fitting during the 2008 Olympics that we recall Dick Fosbury who in 1968 revolutionized the high jump by doing something amazing - he went over backwards. Until then all top rated high jumpers used the straddle.

As you read the story of the Flop and how the establishment reacted, think about organizations today and how they push back at a 2.0 culture. My hope is that, as with the Flop, as the kids come up who only know the “Flop” or 2.0, then the establishment will have to cave.

You would have thought that all would have followed him. But they didn’t. All the elite athletes and the elite coaches were too invested in the straddle. They could not undo the years of repetition and muscle memory if they were an athlete. If they were an elite coach, what did they know of the new?

So of course all the establishment had to attack the Flop:

Here is how Dick Fosbury saw the challenge.

WHEN 21-year-old Dick Fosbury broke the Olympic high jump record by clearing the bar with his back to it at the 1968 Summer Games in Mexico City, track and field traditionalists were aghast.

It came during a decade of turbulence in which many traditions were wrenched painfully from their moorings.

It came during an Olympics chock full of precedents (26 of a possible 30 track records shattered) and stark drama such as the black glove protest of sprinters Tommie Smith and John Carlos during the national anthem.

Fosbury’s act was not a political statement. But to some, it was just as unsettling.

“Kids imitate champions,” said U.S. Olympic coach Payton Jordan at the time. “If they try to imitate Fosbury, he will wipe out an entire generation of high jumpers because they will all have broken necks.”

Fosbury laughed long and hard this week when reminded of that quote.

“I do remember that and it was well put,” said the partially graying 52-year-old who still maintains a sturdy 6-foot-4, 187-pound physique.

His stunning, and almost comical, break with the conventional straddle high jump sparked a revolution in the sport.

Today, the “Fosbury Flop” is the standard technique for high jumpers from high school to the Olympics.

But Fosbury still recalls the debate that raged in the press over his radical approach to the bar.

“There were some doctors who felt I was threatening kids’ lives,” he said.

In fact, the worst thing that Fosbury can recall ever happening to him while using the technique was missing the pit once in high school. Nor can he recall any flopper injuring himself or herself on a pit landing.

The false impression created by first observation of the Fosbury Flop was that the jumper landed on his neck, inviting disaster.

“Actually the jumpers land on their shoulders,” Fosbury said.

But he made the world hold its breath at Mexico City.

“Spectators were in awe the first time they saw it,” Fosbury said. “I remember the stadium was packed full with 80,000 people. As I went from the warmups to the competition, and the bar kept raising higher, there were 80,000 people going silent, watching this kid, this ‘gringo,’ take his mark, and rock back and forth preparing to take a jump.”

Before the 1968 Summer Games, athletes used the straddle method — clearing the bar with lead arm and leg and then the stomach. But even after Fosbury’s record jump (7 feet, 4 1/4inches) was televised to America, tradition died hard.

“The problem with something revolutionary like that was that most of the elite athletes had invested so much time in their technique and movements that they didn’t want to give it up, so they stuck with what they knew,” Fosbury said.

He said it took a full decade before the flop began to dominate the sport.

“The revolution came about from the kids who saw it, and had nothing to lose. The kids who saw it on TV and said, ‘Gosh, that looks fun — let’s do that.’ Grade school kids who didn’t have coaches who would say, ‘No, you stick with the straddle.’ “

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Content in a world where it is infinite - Dr Horrible

by Rob Paterson

We are all struggling to find a way of making content valuable again. When it was scarce and you could only see it on a big screen or on your TV on a certain channel in a certain place at a certain time - the content had the value of scarcity. But now….? With as much content being posted on the web in a week that was on the air in a year back on the TV times of the 1970’s, where is the value?

Dr Horrible may be showing us one way.

This amazing film was launched this week for free in the 3 installments on the web. Come next week it will no longer be available - at least for free.

In the few days it has been available, it has caused a firestorm. First of all - it is very well done indeed. So there is the essential quality.

The makers are using all the rules of the 2.0 world.

  • The have not negotiated with the 1.0 world for distribution
  • They are using Hulu to show the web version
  • They will be using iTunes to distribute the paid version
  • And marketing? Of course they are using me and you - the early adopters who have some influence - I had to see this because of Laura at BPP - you might see it because of me - a friend of your might see it because of you and so on.
  • They have used another form of scarcity - a very limited time of “free”
  • They have used another form of scarcity - 3 installments built expectations and hope for the resolution.

And how does it end - Does Dr Horrible get the Girl? Does he deal with his Nemisis, Captain Hammer? Is he accepted into the A List of Evil Doers? Does it end happily? - Well you will have to watch it to find out.

Is it well made? Yes - very tight, great cast, great plotting and ideas, the music is exceptional - it kept me rapt all along and the end….. brilliant.

Will Dr Horrible do well? What do you think? Is this a model - yes

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