Here is the game changer. What if more applied this ethos to what they offered? Look also at how the woman in the ad was shot. Look at how Kotex has brought in bloggers via Facebook to help.

In today’s world what is the most scarce thing of all? Trust!

Being truthful earns it. The real new economy.

http://www.youtube.com/watch?v=lpypeLL1dAs

Here is a great example of how to use Social Media to advance your brand – Bob Taylor of Taylor’s Guitars – cost nothing to make – captured a moment when millions will look – very personal – lots of good advice – offering a real service.

Why can’t you do this?