Here is a great example of how to use Social Media to advance your brand – Bob Taylor of Taylor’s Guitars – cost nothing to make – captured a moment when millions will look – very personal – lots of good advice – offering a real service.
Why can’t you do this?
In Canada, our Southwest is Westjet. Here is how Westjet plan to use Twitter. I think that this is a first in Canada and others will be forced to follow. The beginnings of a a Tribe!
Twitter account will give guests access to great deals CALGARY, June 26 /CNW/ - WestJet today announced the introduction of a new service that leverages the power of Twitter to provide its guests with instant access to great deals. Those Twitter users who sign up to follow "WestJet" on twitter.com will be provided with seat sales, special offers and other uniquely-WestJet opportunities. This Sunday, June 28, 2009, the first of WestJet's Twitter deals will be made available to those individuals following "WestJet". "We are a young, vibrant and healthy company," said Richard Bartrem, WestJet Vice-President, Culture and Communications. "We need to employ all media possible to reach guests and prospective guests to offer them relevant information and great deals. Today's announcement is a reflection of how social media has become a staple for many of our guests and our WestJetters. The viral and word-of-mouth nature of social media is perfect for companies with great offers, great products and fun cultures like WestJet. "We are encouraging as many people as possible to sign up and follow us on Twitter.com before Sunday, June 28, so that they are in the know with the first of many wonderful deals." In addition, each day from Sunday, June 28, to Thursday, July 2, WestJet will be offering its followers on twitter.com one trip for two people anywhereWestJet flies in Canada. Visit WestJet's Twitter site at twitter.com/westjet for more details.
On September 29 from 1-2 p.m. EST, the FASTforward blog hosted a great conversation with Beth Simone Noveck, US Deputy Chief Technology Officer for Open Government and Andrew Rasiej, the co-founder of the Personal Democracy Forum, an annual conference and website covering the intersection of politics and technology.
Highlights of the discussion, which touched on issues of transparency, collaboration, risk management and more, are available here.
Be sure not to miss our interview series with several dozen attendees of FASTforward'09, including all the contributors to this blog, as well as Clay Shirky, Charlene Li, and many other notable thinkers and doers. The interviews are tagged and can be accessed by topic.
Check out the first of a series of guides to the 2.0 world from the contributors of the FASTforward Blog. This and future FASTforward Blog guides aim to deepen understanding about topics we think critical to the future of the enterprise and how people and organizations communicate, collaborate, innovate, and more.
Be sure to catch dozens of great interviews from last year's FASTforward. Among the topics discussed between host Jerry Michalski and the speakers, panelists, attendees, and contributors to this blog: enterprise 2.0, search, the user revolution, the future of content, and much, much more.
This site is a companion blog to the FASTforward conference and summit series and is sponsored by FAST, A Microsoft Subsidiary. The blog, like the conference series, aims to drive and deepen conversation about how today’s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 opportunities and challenges. More info here...
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