The Last Web Frontier – The Car
by Rob Paterson
Part of the growth of audience for public radio has been the car. For many Americans, commuting can take up between 1 and 2 hours a day. NPR’s key shows Morning Edition and All Things Considered have been designed to meet the demand of thoughtful people who sit alone day after day in traffic. Many of the hosts seem to have become friends – after all for a 4 hour commute, the radio hosts spend more “talk” time with the commuter than any other person.
Until now, the car, like the plane, has been a “Web Free Zone” But all of this is going to change.
At the CES this month, Cars moved onto the spotlight. (AP)
Cars and automotive technologies from startups and established aftermarket makers are abundant at this gadget show. They’re coming in such variety that they encapsulate many of the advances seen elsewhere at CES in cell phones, TVs, video games and wireless Internet networking.
For example, one theme at CES is the development of touch-screen and voice-activated controls for portable devices. Cars are showing that off, too, with systems that let people make phone calls, navigate, choose music and have e-mails read to them without dangerously fumbling for manual controls.
Or look how CES overall is highlighting the widening availability of Internet content. Autonet Mobile Inc. offers a small box for car trunks that takes a cellular broadband signal and uses Wi-Fi to relay it to portable computers in the car, so people can browse the Internet in the vehicle. And while the car is parked near a home wireless network, people can beam music and video content to it for enjoyment on upcoming road trips.
“The car is a lifestyle product,” said Sterling Pratz, Autonet Mobile’s CEO. “It’s not just a car anymore.”
The clock is ticking for the car terrestial radio market. Wifi is not only seen as being key to car entertainment and guidance but also enables the systems in cars to be updated.
One reason for automakers’ increasing comfort is that powerful computers now found in cars can get software updates fired in by wireless networks, letting vendors fix bugs and keep features up to date, said Erik Goldman, president of Hughes Telematics Inc. His company is expected to begin outfitting Chrysler and Mercedes cars with a navigation, entertainment and diagnostics service in 2009.
Another change is that car makers have often sought to differentiate themselves with proprietary electronic systems, like General Motors Corp.’s OnStar, that operate independently from gadgets people regularly use outside the car.
But these days automotive electronics are being more closely integrated with standard Web technologies.
For example, the Hughes Telematics system will include a personal Web portal that lets people remotely lock and unlock their car doors, plan routes, check their auto’s emissions and engine status, select music playlists and even monitor their vehicle’s location.
Increasing ties to the Web could broaden the field of automotive-tech vendors beyond traditional players. Last year, OnStar began working with MapQuest.com, part of Time Warner Inc.’s AOL LLC, so drivers could plan their routes online and send them to the car.
At a CES panel on the interplay between cars and electronics, Eckhard Steinmeier, general manager of BMW’s “Connected Drive” initiative, showed a commercial in which a woman says she wants to investigate sushi options. So she heads out of her house, in the rain, to do a Google search from her Beemer’s dashboard.
Where and how we connect to the web and to each other is becoming ubiquitous. Finding the best interface is therefore shaping up as being very important.
