Toronto is facing “Snowmageddon” according to Environment Canada - who coined the phrase of the season!

From Friday to Sunday – the peak holiday period where Toronto is the main air hub for Canada – they expect an accumulation of up to 50CM of snow in repeating snow storms.

#snowmageddon has caught on big time on Twitter and is now the # 1 Trending item

The National Post are using CoveritLive a brilliant Canadian new 2.0 tool to provide second by second coverage from not only their own reporters and staff but ANYONE. This is the best coverage of a live event I have yet seen and this tool deserves every media outlets close attention.

CoveritLive allows the full power of a community to pitch in during a live event. The NP site is both fun and informative as the Wisdom and Humour of Crowds finds its voice.

This type of tool is perfect for this type of event – where millions are affected