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FASTforward’09 Interview: Bjorn Olstad, Distinguished Engineer, Microsoft and CTO, FAST

by Joshua-Michéle Ross

Bjørn kicked off the event at FASTforward’09 by noting the wide array of participants – 29 countries are represented here, over 100 C-level executive (and one chief nerd officer – I kid you not). Overall it is a packed event, which speaks to the importance of search as a technology that drives competitive advantage. In this interview, Bjørn defines what he means when he says “search” and why it is valuable to the enterprise during hard economic times.

BIO: Bjørn Olstad, Ph.D., serves as the chief technology officer of FAST and is a Microsoft Distinguished Engineer. Before joining FAST, Dr. Olstad held key positions within General Electric Medical Systems, including director of research and development for Cardiac Ultrasound. He has served as a professor in computer science at the Norwegian University of Science and Technology (NTNU), where he was awarded the youngest professorship ever.

 
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Denver – Twitter as a News Service – TweetDeck a major help?

by Rob Paterson

Many of the conventional news services will be going all out in Denver this week at the Democratic Convention. Many Bloggers are there too. But I think that this may be the Twitter Convention too.

Here are just a few from the PBS system:

Laura Hertzfeld, Vote 2008 producer: http://twitter.com/Laura_PBS
PBS Vote 2008: http://twitter.com/pbsvote2008
NewsHour: http://twitter.com/NewsHour

Tavis Smiley: http://twitter.com/tavissmiley

My Twitter feed has many more and all the breaking news services. But what I want is for those Twittering to give me a feel. To be like a composite eye whose many perspectives ad up up to a collective.

The “headlines” will be covered by the regular news channels. The feel of the floor and the deep background can be offered by a Twitter “Collective”. In time a station need not send its own staff at their own cost. It can use local volunteers to Twitter for them – creating a new kind of “Wire Service”.

But how to make sense of all these Twitter inputs? I already have nearly 400 feeds – how can I see the patterns from the noise? How could a station with say hundreds of volunteers Twittering the worlds news or simply using search to find the coverage separate the news from the noise?

I think that an answer may be TweetDeck

I have been using TweetDeck for a few days now and I am really impressed. I can easily create groups of meaning – beats for news – and I can easily use the search capability to extract content that has a focus. As Twitter users breach the 150 Dunbar number of followers and chaos and noise build, they can use TweetDeck to recreate meaning again.

I restrict my “Friends” group to my real friends. I have set up a Beat to cover media – all my pub TV and radio and Media folks go in here. I have set up a news channel.  To learn more bout Joe Biden, I did a serach for Biden and have a column there. It could have been any topic of course.

Is not the real value of social media in Convening or Meaning Making?

Assuming Twitter can solve its stability issues, the risk will always be noise. Success for twitter will bring too much noise for most people to handle.

A tool like TweetDeck starts to address this noise issue and starts to help us use Twitter to find more meaning and hence value.

Update: Jon Husband asked me to look at monitter – a tool that enables you to set 3 search variables and have access to everything that is happening in the Twitterverse. I have set it to Denver, NPR and Obama – I am really there!

Is there room for a “retail” Fast Search Tool that will enable me to “Parse the Web” for other content that fits my profile? A tool that would have a Dashboard that would feed back by my self selected groups things that I would like based on my prior actions and the actions of say a group of selected friends?

What would my web world be like then? What would be the value of such a tool?

Disclaimer – I have no connection to TweetDeck other than I have just donated some money to them!

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FAST CEO John Markus Lervik

by Jerry Michalski

Jerry asks John how it feels to see his small Norwegian company grow into a global company — and what the Microsoft deal means.

Bio: John Markus Lervik, Ph.D., is CEO and a co-founder of FAST. Dr. Lervik earlier served as the company’s CTO, and holds a Ph.D. from the Norwegian University of Science and Technology.

 
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Quick Takes: Nate Treloar, SVP Interaction Technology, FAST

by Sara Clark

Nate reviews the criteria for the Innovation Awards.

 
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Brooks Gibbins, vice president and general manager, financial services at FAST

by Jerry Michalski

Brooks talks with Jerry about the new strategic importance of search for financial services companies in creating a consistent customer experience across multiple touchpoints.

Brooks Gibbins has worldwide responsibility for the securities, retail banking, insurance and financial information sectors at FAST. He has over 12 years of experience in enterprise software and hosted solutions in the financial services market. Prior to joining FAST, he was a key executive with Multex.com, a financial information and global research portals company. He oversaw the build out of the European business, co-led global sales, and headed up the firm’s investment management solutions business. He began his career with Price Waterhouse in their SAP technology consulting practice.

 
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