Getting to Maybe - A backstory of the effort required to cooperate
by Rob Paterson
Hylton sent me a link today that discussed the relative values of a range of social technologies in helping shift organizations to become more cooperative.
My experience is that in organizations and between organizations that trust has to come first.
I wrote earlier this week of the pre-work that occurred at NPR leading to the the brilliant new Music site.
Here is a reprise of the post I made at the conclusion of that work. I offer it up to show you how hard this is - even after all of this - even after it was clear that 300 stations saw the same predicament, saw the same threats, saw the same things to do - ONLY 12 could cross the chasm and try and work with each other on this - a project that EVERYONE has said that they thought was a good one. It also took a year longer to pull of than any had imagined.
Have you ever given up a lifetime habit? Say smoking, fast food, sugar, alcohol?
Technology such as the Patch, gum, diets are useful tools - but they don’t drive the change. Why should we think that social media will drive change in organizations when control is the main cultural habit?
This is why we are finding that UFIT works so well - on the surface there is a tool - the exercise - but it is wrapped in the key to cultural change - a supportive social network of peers
