Finally - The answer to adoption of Enterprise 2.0 in the traditional Corporation

April 9, 2008 at 6:15 am · Filed under Change, Culture, Dr David Vaine, Euan Semple, Interviews, KM, Management Theory, Public Media, Relationships, Social Media, Social Networking, Story, The 'Phoric, Video, YouTube, interaction, podcasts

On April 1st, we had the honor of recording a podcast of the esteemed Dr David Vaine, Senior Partner of Apparently KM PLC, who has finally revealed how to make 2.0 work in the most traditional organization.

The link to the “Phoric” is here. I must warn you that some of the material may not be workplace safe.

The ‘Phoric” is a site where well known people in the 2.0 world choose 3 clips from YouTube and discuss why these are important to them. You may find some of the other guests moving and funny. Guest include Matt Moore, Euan Semple, Alex Kjerulf (Chief Happiness Officer)

All fun aside, and there is lots of fun here, the “Phoric shows the “heart” of the 2.0 relationship explicitly and it shows how simple tools can have a huge impact.

Enjoy

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Better Shift: The Attraction Economy

February 25, 2008 at 1:28 am · Filed under 3.0, FASTForward '08, intent, interaction, metadata, semantic

Not to diminish my colleague Joe’s efforts to report on John Hagel’s comments, the true potential is not in the Attention Economy but in the Attraction Economy (not to be limited to emotional connection, see also video [7:21] — emotion is one dimension in a personal economic model of decisions, and is relevant but not a priority in enterprise interactions).

Attention is the goal; attraction is the most effective means to achieve the goal: moving from reactive to interactive. The new ROI is Return on Interaction.

Hagel misses the real potential when he recommends moving from “push” to “pull” to optimize resources. Basic laws of physics suggest that the level of energy (effort) expended is the same for either push or pull – there is no net gain. The only way to capitalize beyond push or pull models is to leverage existing energy (effort for free) – by tapping the ‘draw’, the natural forces of attraction between: the customer and the company, the employer and the company, any combination of resources seeking each other.

Several different speakers illustrated how this attraction can be facilitated: zero-term search, liberal use of personal metadata and related metadata to build inference.

Ok, so if we’re going to talk inference then we’re really pushing toward 3.0. But the true innovative stories were leaning in that direction.

Gerry Campbell of Reuters, spoke of the significance of context — the need to create an ecosystem (infrastructure) that provides capabilities beyond core business operations. To move themselves and their customers toward such a reality, Reuters purchased a technology upon which they built Calais to enrich content with semantic metadata. Over time, user-generated context also needs to be fed back into the system. Such efforts move toward a big “tent” revival, where Michael Cleary of Reuters suggests that con-tent is brought together seamlessly with in-tent.

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